What I'm trying to find out is if it's advisable to use the same keyword in different articles or not? Obviously not over and over but say 3 or 4 times?
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jvranjes
Premium
Regardless how good the phrase may be, it would be a mistake to use more than once. There is something called keyword cannibalization, see my training about it: Keyword Cannibalization
teddae
Premium
In doing so, just make sure you are adding (new) to the content of your previous posts/articles. The result will be an increased keyword density for those duplicated in a new post. Seems like that is a good strategy especially if that keyword is one that is Low-hanging and relatively uncompetitive. That's what it's all about! Good luck!!