Can someone give me examples of how picking keywords with a low number of visitors leads to sales? Thanks.

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EddySalomon Premium
It's all about intent and not necessarily volume. For instance you could be in a pet niche. And you're targeting keywords like "Pets" that gets tons of volume. But you have no idea what the intent of that keyword search is. Is the person looking for general pet information. Are they looking to adopt a pet? Are they looking for a pet product? You have no idea. But the keyword tool may tell you it has 30,000 visits per month.

No the keyword acme company pet feeder model x reviews. This only gets 100 searches per month. But someone looking at a specific model is probably looking to buy. They're not just some general information seeker. They're trying to figure out if they should purchase this or not. It's significantly less than the keyword "pets". But it may lead to way more conversions.

So volume isn't enough. The intent is important. You should google a given keyword after your keyword research to see what type of sites google is showing. That will tell you if its worth it or not.
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Mike177 Premium
Hi, Eddy-
Thanks. That's a good explanation and good advice. I'm going to follow it.
By the way, I posted my first blog today-"You've Got Jam On It". Check it out when you have a chance.
Mike
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EddySalomon Premium
Hey Mike,

I'm glad it resonated with you. I didn't understand the importance of low hanging fruit keywords either. I was all about volume. But when someone explained it to me, it made more sense. You also have less competition vs the bigger generic terms that everyone goes after.

So low hanging fruit is my strategy and its worked for years and won't be going away.

I did check out your blog and liked it before you told me. It was a good analogy she used.
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Mike177 Premium
Eddy-
Thanks. I appreciate your input.
Mike
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EddySalomon Premium
You're welcome Mike
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