A bit of both, but typically every niche will have a solid opportunity for earning revenue. You can always learn about a niche as well, so as long as you are interested in learning about that particular niche, it will make life that much easier.

Before you choose a niche, you can come up with a list of products/services that you could potentially sell to that niche, and remember there is always advertising you could sell on your website if you have a niche but nothing to sell (which would be a very unusual scenario).

Hope this helps.

Broad keywords are tougher to rank and the audience is typically not as "aware" of the niche as long tail keywords, thus converting at a lower rate as well.

I tried to explain this recently to a member who found an extremely low competition keyword. I forget exactly what it was now, but just looking at the keyword and the way he wanted to use it would have been a total flop to him.

There are ways that a keyword that appears great really isn't

*The keyword is misspelled
*The keyword doesn't make sense when used in content because it is missing the stop words, etc.
*The keyword is too-closely related to a brand or something else popular.
*Related to the last, the keyword can be and is mostly used in a context completely different than the one the campaign has.

The keyword must be relevant, or your campaign and how it attempts to use the keyword must be relevant to the searches..

The same member found another keyword on a different occasion. This keyword was so exclusive, it couldn't mean any other than what the campaign was all about, so relevance achieved, it was a buying keyword (wow!) and thirdly, it was low-hanging fruit in every sense! I said, "Go for it at once!"

Sometimes you find pure gold, other times it's fool's gold. Gotta watch out!

Well put Daniel. Keywords have to make sense if you are going to target them. Also, I do recommend that people try different things, test new strategies, and target different levels of competition keywords. This is how you learn and how you will get a better understand of how Google and other search engines will rank your content.

i like this comment cos sometimes in article directories I see a lot of long keywords and i get so confused on what they are trying to talk about.

You mean there are not crazy secrets? Why do all those GURU's tell me that I need their secret research techniques in order to make any money online?

Shhhh I have a super secret about niche marketing - LOL -

It's unfortunate but that pipe dream will be sold to people for many years to come and many people will be memorization by the thought of some super duper never before heard of secret and waste a lot of money and time.

I guess the only real secret is that there are no secrets. I think people are going to be more the fulfilled and armed with all the keyword research and niche research techniques they need within the video and tutorial training here (and it will continually evolve).

Yeah, people tend to try to make things more difficult then they actually are.

Yeah, there is a ton of training in here that will help out with that. And if anyone ever has any questions about their niche, keywords, or market research they can simply start a discussion.