I'm just curious to how low of traffic are you guys using keywords? What would you call too low of traffic Would you accept below 20?
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TheCatherine Premium Plus
That depends on you Jason, there's less than 20 searches they are still up to 20 people looking for it. Personally I don't drop below hundred although I may add unless one is a subsidiary keyword in the main article if that makes sense
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jasontw111 Premium
Thanks, just having trouble getting keywords for these articles: Fort Dunree and Dunbrody famine ship. The ones with good traffic have really high QSR 200+ and come up red under KQI. While the ones with QSR under 50 come up with traffic less than 20. I'm at a loss, because I feel these are really relavent articles to my site.
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JBarron Premium
If they are relevant, then GO for it. It's not like they will be the Only content on your site, and it sounds like even if it's under 20 people looking for that particular search term, those are 20 people that want exactly that. Even low traffic is good in Google's eyes - if it's relevant, they will stay on the page, and potentially navigate to other parts of your site. Google (and bing etc) Loves it when people not only go to your site, but hang out a while. (If you can also manage to get some of them commenting, that's like icing on the cake - traffic, length of visit, clicks around the site, interaction with visitors - four very important factors to Google!)
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JewelCarol Premium
This is a great question, thank you Jason, i wld love to know too.
For me, it shd be less than 100 or 150, I think. :)
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richardes Premium
So where does the 100/100 rule come in. We had a webbie on that last week??
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RichardN99 Premium
It basically comes in before you start writing a post/page on your site. Is basically saying to look for <100 searches a month and <100 for QSR(competition). Basically allowing you to experience the ranking on the keyword. Also consider the competition. Leverage the link:<competitors site> -site:<competitors> command on the URL to see how many back links your competition is getting. Also check their Page Rank by using a plugin in Chrome. Hope this helps.
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richardes Premium
Thanks Jason. I will keep this info in my pile of notes of things to recheck. Thanks
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Savant Premium
Jason, ask yourself what you would type into a search box if you were looking for something. If I am looking for say a tie-down strap for a truck, I would type in Load Binder strap. I generally don't look for low hanging fruit, unless I really need to be specific, like 12ton load restraining chains and shackles.
Fact is, a lot of big companies can afford to pay for top spot ranking. Keep your site neat and clean and always aim to deliver what the client is looking for. If you do this well, then you will get repeat clients. If your site is a mess, you will turn people away.
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TheOldSilly Premium
Yes, even as low as single digits, if the competition is equally as low. If you choose higher traffic keywords, you'd sure better have a big and highly ranked enough website to compete for those larger numbers with the big boys.

As your site becomes more successful, you can gradually work your way up to taking on keywords with high traffic and lots of competition for that traffic.

That's my take on it, anyway, anyone else care to chime in?
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Michelle04 Premium
I have to be honest, I have not considered a keyword below traffic of 20. I think my lowest has been 40 or right in that area. To me, 20 is extremely low traffic for a month, but if the competition is also very low, I suppose it could be a consideration. This is an interesting topic. :)
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JBarron Premium
One of the beautiful thing about longtail keywords and low traffic / competition ratio is that if it is an exact phrase that someone is searching (at all) and it's easy to rank for (so little competition) then you are there for them to find!

If you ask me, 5 visitors a month to a specific page is better than none - and it's much easier to get 5 visitors with that kind of keyword than it is to get 5 from one that has huge search numbers, but much stiffer competition.

My most successful keyword as far as CONVERSIONS goes was one that was something like 15 searches a month but with almost no competition - but it was something those 15 people specifically wanted to know - so they were already vetted as far as being a target market. (And it was laughably easy to take number 2 on Google for that keyword as well.)

EDIT : In other words, I agree with you ;-D
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Wedge910 Premium
I think you put it quite succinctly! I agree wholeheartedly.
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jvranjes Premium
Marvin's arguments are reasonable. Jovo
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