I get posed this question all the time. There is the tendency to worry about feeling "inadequate" in a given niche, in particular when we first start our niche websites. That is natural.

But the answer to this question is that you can become an authority in any niche. There are a few simple ways to ensure that you are heading in a direction of authority and expertise.

  • Commit to your niche. One thing that leads to failure and someone never achieves any level of authority in a niche is "shiny object syndrome". I see a lot of people that spend a week or a month dedicated to building out their niche website/entity, only to quickly shift to something else. It is fine to be involved in several niches and to change direction, but if this becomes a habit it is going to be tough to establish yourself as an authority within any niche.

  • Give yourself time. Success takes time. So does establishing authority. The thing is, you can create a real brand for yourself and establish authority much more efficiently within the online world than the offline. The offline world, it was typical that it took 10 years to establish yourself as an expert. Online, this same thing can be accomplished in 1-2 years. Give yourself this much time and you will have a very fruitful journey ahead of you.

  • Research daily. You need to become your niche, immerse yourself in it, learn about it daily, set up Google News alerts, read some other authority blogs in the space, and regularly communicate and help others within your niche. If you do this, you will speed up the process drastically to authority. If you wait for information to come to you, it will be a much longer journey to establish any sort of expertise.

  • Help others. There is always going to be someone with more knowledge than you out there, that is a good thing. It simply means that we can learn with consistency in our niche. In saying this, knowledge doesn't necessarily lead to success. The ability to help others and to simplify topics does. You can have less knowledge than a competitor in your niche and create much more success through the "help first" approach. That is also the way to establish your brand online.

There you have it. These are the FOUR main things I would recommend you focus on if you want to become an authority within any niche.

Now it's your turn. I want you to spend a second and drop any questions you have about becoming an authority. Secondly, if you have any personal tips on working towards authority in your niche and some specific techniques you utilize, please share them.

PS. If you haven't already registered for this week's live class, I recommend you do so. It is going to be an amazing one, highly information and insightful. If you want to become an authority and to speed up the process in which this happens, you are not going to want to miss this one.

==> Register to Live Class: Advancing Your Authority in ANY Niche

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suzieq Premium
Great post, Kyle!
Becoming knowledgeable in affiliate marketing with all its techniques seems never-ending, lol.
I find that if I want to learn something more in-depth, I write an article and do a lot of research. By the time you publish it, you've not only learned much more but have a new post!
Cheers,
Suzanne
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Rebecca43 Premium
Thanks for sharing that topic with the group. While working on my niche ,my profitable ideal are based on high market demand,low competition,high income. However,I realiazed that there is high returns on segment that has two of this since segments are measured in term of sales, value,volume. For a starter , I nèed to be consistent in what am doing.
Also this has to be an on going work in order to stay update with customer's preference.
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Anjeri Premium
It is tempting to jump from one niche to the next especially when you see people who started after you getting better results than you. But passion should be the driving force of why you stick to one niche, might take time but once you develop authority through learning, researching and sharing, success will be inevitable.
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kpercival55 Premium
Thanks Kyle!
As a fairly new (3 months) member I was beginning to hit a wall with self-doubt and sudden writers block.
My niche is cats, and a visit to the vet with my new kitten led me to pick up a handful of brochures about potential illnesses in cats which inspired me for my next post.
There is inspiration and education about our niches all around if we stay open to the possibilities.
Always appreciate you sharing your wisdom!
KyleAnn
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Firebrandone Premium
Would it be better to research a niche for say three months and then set uo the website, I appreciate thats a lot of time but there seems to be no getting around the research because there is a lot of information on the web, not all of it is true, so only by doing research does one get to the truth, what do others think? I was lucky in that just by chance I had done a lot or research in a particular niche
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JohnCrossley Premium
you do need to know something about your niche before you get started, but as a website's authority builds over time and a new website wouldn't get much traffic. I would allocate time to research whilst you have a website, that you can start building up over those 3 months. otherwise you will know lots about your niche, but hamper getting any traffic until further down the line
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katkatskitchen Premium
Definitely not. It is scientifically proven that to learn we need to tax ourselves with something new and take action, So learn on the job
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JohnCrossley Premium
great response
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Kyle Premium
It is best to choose your niche, set it up right away, then build it out starting the next day...and for the next 3 months. Researching it the entire time.

Your truth and what you learn, is the truth and can be your opinion. You research will get you there quickly, I can literally enter into ANY topic and be well rounded with knowledge with less than 15 minutes of research.
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Hudson Premium
Thanks for this Kyle. It is a very important message for all of us and especially for the newbies amongst us. This is what you are committing to when you decide on your niche. One of the points which I would like to support perhaps more than the others (?) is that of daily research. This means you are most likely to pick up on additional avenues to look at your niche which others in the same niche might not do. It is finding that different approach which will make yours all the more attractive and stand out, thanks, hudson.
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Kyle Premium
You can just spend a bit of time daily, it could be the news, it could be keyword research, it could be reading on an authority blog. But it should be constructive research, with a purpose.

You should be getting writing and business ideas while you are doing this research and recording these ideas.
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Winner1243 Premium
Hello, Kyle!

Thank you very much for the valuable information. I find it crucial to understand exactly what it is all about, even if the temptation can be very great to earn a lot of money quickly!
You have to consider how practically all your clues are and how relatively quickly people come to success! You don't find that everywhere, on the contrary. Most of the time many people have to work very hard and for a long time and the reward is waiting. . . or is minimal.
It's a GOOD thing there's WA!

Many Greetings,

Bogdan
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Kyle Premium
You still have to work hard to become an authority, but it certainly can happen with a lot of efficiency within the online world and the information gateway (the Internet) that we all have access to.

With some effort, research, and self education you can be informed and very much educated on a brand new topic every day. If you focus on your niche, that is 365 topics per year that you could be very well versed within!
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jnsrestartyl Premium
Hello Kyle Yes thank you for the encouraging E-mail. I need all the help you are willing to help me with.I do not known how to help others, maybe I can relate and share as I learn.In wealthy affiliate every one has reached out to me.And has made a great friendly welcoming impression on me speaks volumes of hospitality for wealthy affiliate.I am glad to be a affiliate partner of this great company.The boot camp is right for me. I want to learn how to build simple little sites to start with.I have purchased some domain names maybe one oh them would be a good niche to start with. Thanks Kyle And To all Of Wealthy Affiliate Family God Bless
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Kyle Premium
All sites, really are simple sites. They only gain complexity as you build them out, as you create success, and you feel that more complexity is going to be useful to your business.

You can run a million dollar business on a very simple site, in a very narrow niche.
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jnsrestartyl Premium
Thanks Kyle I will be glad to get through boot camp and learn how to start my site also I'm thinking in the future of maybe building websites for others do you think there's money in that thanks so much James
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RolandF1 Premium
Thanks Kyle. As usual a very concise but inspirational blog. Thank you.

You had asked if we had any personal experience to pass on and I would be honored to offer one that I have experienced.

Some time ago I had my blog site, which is in the niche of weight loss, evaluated by a couple of Internet "gurus", and they were excited by the fact that I had actually included in my blog, before and after pictures of myself, because they told me that would be very powerful in giving me credibility with my readers.
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Kyle Premium
Excellent and thanks for sharing your strategy here. Utilizing and reference other authorities in the space can be a way to gain traction and acknowledgement of your authority.
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SimeonDixon1 Premium
Hi Kyle. You have realy inserted the needle in the right vein. Although I have a made up mind, I get distracted from time to time. Anyone who spreads him or herself too thin may experience success but will always be at a later date.These four fundamentals holds the keys to success.
Thanks much.
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Kyle Premium
Exactly. Spreading your time and energy across too many things at once is going to really slow down the process of creating GREAT success. It will take much longer.
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Shannonkamal Premium
I can speak from experience to what kyle said about not sticking with one Niche.

I tried to take off with 2 websites thinking about making money that I missed out a year of really building my online brand.

What has worked for me was to write down my Goal to be the authority in my NICHE and taped it to my laptop. When ever I open it up I am researching my niche and finding issues to provide the solution within my niche of building better beauty professionals.

I have been crawling the social media sites to read what's missing in education and I have found some key areas that I can navigate. Google alerts are the best keeping an eye on niche relevant topics to jump in on.

I also practice constructing content that keeps my readers/viewers attention. I have recently found that video blogs are more responsive than written. So I am in production to start a youtube channel to link to a daily blogpost


I appreciate you for posting this Kyle it really made my night to see that I'm on the right path although you preach this from the beginning :)


Great post,

Shannon
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SimeonDixon1 Premium
Hello Shannon. Great response. I am sure this gave you a great lift. Now I must get back to the drawing board and revamp.
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NeilBrown Premium
How can I know, or believe that I could have much success in a niche like lifting weights and fitness when there's so much competition out there on the subject, like muscle and fitness or Dr Oz. I thought about the possibility of niching it down a couple notches or maybe striking up a little imagination and posing the subject with a little twist. If you have any thoughts, I would surely appreciate it, thanks.
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nurselizstar Premium
Oh Mr. Kyle, this is wonderful time for us newbies. I've been bitten once too many times and I decided my journey at WA was going to be consistent, continuous, and comfortable. I can't claim to be a jet pilot although I like to fly in jets. I can't claim to be a specialist in anything and yet your wisdom, all 4 points, are exactly how I want to share my "authority" niche. I'm curious how to set up Google alerts on research. Do I just ping the subject and learn on the fly or will there be training with the affiliate Bootcamp to guide me? I'm very grateful for all this...very!
Liz*
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Marley2016 Premium
Kyle,
Thank you for the information I as a newbie do research before I write every single post getting myself an outline before I begin to
put my content on a page. With research comes keywords, therefore, helping us make the best selection for keywords in our pages and posts.
I was unaware until this past week how much our own .com for our websites means for branding and recognition by Google. In the three months since I joined WA, I have been building out three websites on sitebubix.com until I felt they were seriously good enough to move forward and invest in them.
Good news is in three days the website I transferred to its new home on the .com was ranked in Google!
Thank you very much for the opportunity you and Carson have made all of this possible!
Susan :)
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bpais1 Premium
Kyle,

I have to say that I have to occasionally combat "Objectivius Shinium Syndromus."

It happens to all of us.

Every once in awhile I perceive greener grass on the other side of the fence.

But, I tell myself that the best plan of action is to fertilize and improve the grass on my side of the fence to make it greener.

Then, I have no reason to jump over the fence. Because, I've made my side look much better!

Of course, since I have a gardening website, maybe it's easier to do so...

:-)

Jim
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Kyle Premium
There is always greener grass on the other side of the fence, typically because we don't realize what went into getting the grass green on the other side of the fence.

People chase things that are quicker naturally, but when you establish something that took some time to achieve, you realize that chasing quick is a dead end road that leads to nothing more than mediocrity.
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Surfdude123 Premium
I.would say consistency is key. In my three years I noticed something. People who don't last come in full on psyched up are all over the chat like Facebook and then within six months poof they are gone. Many strive to become Ambassadors as if it's some personal conquest and fail to understand what it is they are here for. Others seem to just use chat as a therapy session telling their stories of problems they have or have overcome. That's not what this platform is designed for. Granted its nice to have people you don t know lend a sympathetic ear but at the end of the day you either want to build a business or chat all day. I learned early on years ago that hard work builds success no matter what you do. For me if was 18 years old in the Marines in Japan throwing mail at a mail center all night to start my working years. I think success here means knowing deep down that it will take time.to.succeed. And you have to learn what to do.and do.it. Without that mindset you're setting yourself up for failure. Just my two cents. Sorry I come from an old school upbringing and just spit how I.see.it.
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bpais1 Premium
I'm on the same wavelength, David.

If I wanted to be popular, I'd be a Facebook fanatic, a Google+ guru, a Twitter twit, or an Instagram idiot.

But, I want to make money - so I am a WA entrepreneur.

:-)

Jim
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EandS2018 Premium
First of all thank you for your service. We love our Vets.
We are old school also, and we really like your comments. You are spot on.

PS ” Just spit how I see it ” lol lol
Love it!
May we all prosper,
Elaine and Scarlett
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bijanamid1 Premium
Hello Kyle,

Thank you for your information- I love nutrition and dieting Niche and I have a lot of experience with it but I still need a lot of research in order to be authority.
The problem is that the amount of knowledge that you have to acquire is extrely immence amd I have problem duplication some of the materials that you discuss in your trainings.
How can I be able to learn to the degree that I could operate properly without any problems?

Thank you,

Bijan AMid
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Vickic3 Premium
Hi Bijan
If you look back in this blog you will see number 3
This is how you gain knowledge and then put it into your own words as you write content
I hope this helps
Google alerts and google typing a question will come up with millions of ideas on this subject
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GuineaPig Premium
Thank you for the information. At this point I have decided to try to combine my 30+ years of working experiences with my niche and a project I am working on that I can write about in hopes of being able to publish information quicker and for me when I really know what I am talking about I will get to the level of authority faster. In this process I hope to be able to solve problems sooner as well. It is just taking a lot of time getting there.
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DebbieRose Premium
Hi Kyle...for me this puts a whole new approach to the topic. It takes commitment, time and research. I always thought my authority was suppose to come from self experience...to talk about things that I have actually experienced. Obviously, this puts a lot of limitation on myself...not having experienced much! Lol.

Always appreciate you taking the time to talk to us.
Debbie
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heljam404A Premium
Thank you for the info.
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bigrog44 Premium
Thanks for sharing, Kyle.
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MKearns Premium
I appreciate this information, Kyle. My approach would be to find the subject matter experts in the niche and learn from them!
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Kyle Premium
Yeah, that is a great approach. The idea is that you can take a book that an expert has spent 10 years to accumulate the ideas for and learn it in 10 hours.

That expedites the process in which you can become an expert, minus the trials and tribulations which are the unknowns that happen and really help with the true education.
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T15 Premium
Great focus points Kyle. A sincere passion for a niche topic usually can carry us a long way until we become somewhat of an authority.

I've learned that It's o.k. to "not" have all answers all the time - as long as you're not pretending you do.

It's been helpful for me to keep a hand-written log of all my ideas, conversations, questions in post comments, and hot-topics in my niche.

Helping others is where our authority comes to life---- and help comes in many forms- such as: showing empathy, being relatable, offering a listening ear, acknowledgement, encouragement, as well as having a solution or answer.

Good stuff!

Tim
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Defiant6 Premium
I think something that people forget is that there are problems in any niche that people want solved and if you can solve those problems, you most definitely will become a major authority in your niche. Sometimes it can be hard to find what exactly the problems are in any give niche, but as you said, you have to immerse yourself in the chosen niche and do lots of research. One might be surprised what kind of questions people are asking in any given niche.
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Kyle Premium
Exactly, solve problems. Do that and make that your focus. If you can do this, you are going to be sitting on a very successful business in any niche.

Think of you business in this way removes a lot of the very complex and unnecessary thinking.
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HarveyBrown Premium
Thanks Kyle, these four things should become the mantra of Wealthy Affiliate. You have been preaching them from the very beginning and I do not think you should stop. It is a very important message on how to be successful. The fourth one reminds me of the Sempai/Kohai relationship in the martial arts. The senior belts (Senpai) are expected to help the junior belts (Kohai) and in so doing improve their techniques and understanding of the martial art. The only difference is this relationship is for life.
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Kyle Premium
There is something to be said about teaching and helping others, I believe that it is where most of the education actually takes place (as it does in the Sempai/Kohai relationship).

Thanks for chiming in here Harvey with your personal and very useful insights.
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smokeywins Premium
I'll admit it! I've fallen for "shiny object syndrome" one too many times. That combined with a site that didn't have a specific focus, prevented me from achieving any sort of success in the online realm. Sure, I made some quick cash in my other endeavors, but it was not the residual income I wanted. Since I finally started focusing on one site at a time, I am starting to see results. While I'm currently not making enough to buy a cup of coffee, it is proof that what I am doing is working, and with time, that number will grow. I just need to stick with it!

Great info as always Kyle! Thanks for sharing.
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Kyle Premium
We all do. It happens when we get niche fatigue and we quickly move onto another niche. The thing is focusing on ONE niche is what will lead to longevity and success, in particular when getting the formula for success down initially.

Down the road you can definitely be involved in many niches, but try to avoid that when starting out.
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MikeC69 Premium
Great post is always Kyle! These are all great points!

I'm looking forward to Friday's lesson! I sell them get to watch them live but I try to always catch as many as possible.

Other than the actual training Jay's webinars have helped me the most
Best of success to you!
Mike
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Kyle Premium
It is going to be a good one, regardless if you are able to watch it live or not. So glad you are enjoying the live classes!
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Debbie23 Premium
Thank you, I like the recommendations. I will be setting up my Google News alert.
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Kyle Premium
Excellent, Google alerts are very useful and you will be able to set this up on a broad range of topics. It is good for new research ideas, as well as keeping on the bleeding edge of your niche.
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JeannineC Premium
Solid recommendations, thanks!
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Kyle Premium
Thanks Jeannine, I hope you are having a wonderful fall so far!
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