How do I become an authority in my niche?
I get posed this question all the time. There is the tendency to worry about feeling "inadequate" in a given niche, in particular when we first start our niche websites. That is natural.
But the answer to this question is that you can become an authority in any niche. There are a few simple ways to ensure that you are heading in a direction of authority and expertise.
- Commit to your niche. One thing that leads to failure and someone never achieves any level of authority in a niche is "shiny object syndrome". I see a lot of people that spend a week or a month dedicated to building out their niche website/entity, only to quickly shift to something else. It is fine to be involved in several niches and to change direction, but if this becomes a habit it is going to be tough to establish yourself as an authority within any niche.
- Give yourself time. Success takes time. So does establishing authority. The thing is, you can create a real brand for yourself and establish authority much more efficiently within the online world than the offline. The offline world, it was typical that it took 10 years to establish yourself as an expert. Online, this same thing can be accomplished in 1-2 years. Give yourself this much time and you will have a very fruitful journey ahead of you.
- Research daily. You need to become your niche, immerse yourself in it, learn about it daily, set up Google News alerts, read some other authority blogs in the space, and regularly communicate and help others within your niche. If you do this, you will speed up the process drastically to authority. If you wait for information to come to you, it will be a much longer journey to establish any sort of expertise.
- Help others. There is always going to be someone with more knowledge than you out there, that is a good thing. It simply means that we can learn with consistency in our niche. In saying this, knowledge doesn't necessarily lead to success. The ability to help others and to simplify topics does. You can have less knowledge than a competitor in your niche and create much more success through the "help first" approach. That is also the way to establish your brand online.
There you have it. These are the FOUR main things I would recommend you focus on if you want to become an authority within any niche.
Now it's your turn. I want you to spend a second and drop any questions you have about becoming an authority. Secondly, if you have any personal tips on working towards authority in your niche and some specific techniques you utilize, please share them.
PS. If you haven't already registered for this week's live class, I recommend you do so. It is going to be an amazing one, highly information and insightful. If you want to become an authority and to speed up the process in which this happens, you are not going to want to miss this one.