Fake amazon product reviews - how do we deal with them?
I have been doing product research and I came across several websites that doubt the integrity of Amazon Reviews.
You can read the article from this link as one example:
There is another site that apparently detects fake reviews: http://fakespot.com/
It claims to analyse the words used to detect a genuine review. Go visit the site and see if it looks reliable.
Also, apparently, there is an ongoing lawsuit filed against Fiverr sellers that offer product reviews in exchange for $5.
Another website called http://www.buyamazonreviews.com/buy-reviews/ exists.
With all these, how do we make sure that the "Verified Purchase" in Amazon reviews we are relying at is really reliable? How do we make sure we are pointing our readers to the "quality products" especially if we only rely on research when doing our product reviews?