I have been doing product research and I came across several websites that doubt the integrity of Amazon Reviews.

You can read the article from this link as one example:

http://fortune.com/2015/10/19/amazon-fake-reviews/

There is another site that apparently detects fake reviews: http://fakespot.com/

It claims to analyse the words used to detect a genuine review. Go visit the site and see if it looks reliable.

Also, apparently, there is an ongoing lawsuit filed against Fiverr sellers that offer product reviews in exchange for $5.

Another website called http://www.buyamazonreviews.com/buy-reviews/ exists.

With all these, how do we make sure that the "Verified Purchase" in Amazon reviews we are relying at is really reliable? How do we make sure we are pointing our readers to the "quality products" especially if we only rely on research when doing our product reviews?

Pitin


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BradNY Premium
It's a big problem. I tend to look at a number of different sites beyond Amazon including competitor niche sites. In my niche I can usually also find some YouTube reviews which are particularly helpful. At the end of the day you have to triangulate across multiple sources of info.

By the way, there are also fake 1 and 2 star reviews. It can be kind of nasty out there.
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pitin Premium
Thank you!
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TySiriol Premium
When I read reviews I always read the 1 or 2 star ones first. If what they say is an issue to me then I love on. Don't forget as well that opinions are subjective and you can't stake any truth on just one review. I always read several and decide from there.
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pitin Premium
Thank you. I used to read all reviews but now i only read at least 50 of them from all star ranges. then move on to different blogs.
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VinceP1 Premium
I know someone who actually does paid reviews for Amazon for income. She noted that she received payment to purchase the product and to actually review it, so that the Verified Review flag would show up. There are a lot of services out there that provide fake reviews for a wide range of products.

One of the best indications is the distribution of reviews.

For example, products with a lot of 5 star reviews and a lot of 1 star reviews are suspicious. Often, the 5 star reviews will be fake, while the 1 star ones will be real. That isn’t always the case, of course, some products are just that controversial. But, in general, products with weird distributions are the first indication that something isn’t right.

Another thing to look for is contradictions in reviews.

For example, in book reviews, some of the 5 star reviews might rave about the plot, while 1 star reviews might complain about it. The trick here is to look for things that people are somewhat objective about. For example, if some people complain about grammar errors and others say there aren’t any – that’s something to be concerned about. But, if some people say a book is great and others don’t – that isn’t a big deal on its own. After all, you will always find that some people love things that others hate.

There are no hard and fast rules, so the best answer is to pay close attention to what the reviews say and the distribution of reviews.

Personally, I wouldn’t put too much stock in anything that detects fake reviews.

After all, some people are great at creating reviews even if they never tried the product.
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pitin Premium
Thanks so much! Very helpful.
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fiftarina Premium
Hi Pitin, to be honest, the easiest way to see if your recommended product is really good is by buying and trying the product yourself, haha...
Additionally, I tend to see what other people think about certain product from their review articles in their blog/website Usually, you will get a more detailed review compared to reviews in Amazon website.

If you look at Amazon reviews, pay attention to the most useful and most critical reviews. I think those which are voted most useful by others tend to be a genuine review and provide a lot of information.
Hope this helps.

What kind of product are you reviewing by the way?
Since you are in Singapore, have you tried searching if the product is available for short-term rental? Or perhaps, you can buy the product, try it, and re-sell it via Carousell, etc?
Sorry if I'm not really answering your original question, just my two cents regarding product review in general.
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pitin Premium
I agree that using the product is the best way to provide a review. In one night, I was able to come up with a review of something that I am using compared to my search for the best stroller for example which began 4 months ago, and is still NOT ANSWERED until now, lol.

I might look into renting them as you suggested. Thank you!
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VinceP1 Premium
I’ve often found that you can dig around online and see what other sites have to say. It’s not always 100%, because there are biased reviewers out there. But, it’s a good first step.

I also look for reviewers that point out the good and bad points of a product.

Typically (not always, but most of the time), a scam reviewer will only point out the good side to a product, while a legitimate review will point out both sides.
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pitin Premium
Thank you. I have also been reading countless blogs about the product.
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VinceP1 Premium
Sounds like you're onto something good then.

Realistically, it often isn't practical to actually try every product you review. Normally you can find enough information on the pros and cons to work out what to write about, but you're right to be careful.

You might find that the negative reviews on Amazon tell you a lot. In particular, they will show you whether there are any genuine complaints about the product and what issues people have. I mean, people do love to complain, but even so, you can find some useful information there.
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pitin Premium
Thank you. I guess I need to work harder now:D
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VinceP1 Premium
It's worth it though. If you end up giving a positive review to something that sucks, it can have a strong negative effect on your reputation.

I've found that it gets much easier to spot problematic products as you get more practice. Eventually, it ends up being fast and easy.
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pitin Premium
Thanks for your tips again! Might consider renting if there is not enough info out there.
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KatieMac Premium
There will always be sites that do not have the ethics as those we learn here and the values we have
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