Can my site have one brand but multiple niches?
I am on the verge of purchasing a domain to create the brand for my initial niche but after doing some keyword research other areas have come up related to my original niche. They are in the same ballpark and would ultimately link to the same products.
For example if my main niche was travel guides for New York would I also be right to focus on keywords like 'The best time to visit New York' if it has great results in Jaaxy? Is the idea to use related keywords in order to bring in traffic to ultimately target the original niche?
Thanks in advance