While doing my keyword research, I found a keyword that has over 1.6 million (yes, million) searches, over 260k traffic, and a QSR is 97!

The keyword itself is the name of a company (Marks and Spencer). My niche is women's fashion from the 1960s, and I want to write about one of their items that I found on Saturday at a vintage fair.

Would it be OK to use 'Marks and Spencer' as the keyword, or would I need to find a different one?

(I tried searching for keywords which included both 'Marks and Spencer' and the item, but without much luck)

Thanks for your help!

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jvranjes Premium
I use it every day, in keywords definitely yes.
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vintagevonni Premium
Thanks! I'll definitely go ahead with using it now.
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MoneyMagnet3 Premium
Absolutely, just make sure you say what specific jewelry it is so that you don't just rank for "Mark and Spencer". For instance, if I were to sell a M&S coat, I'd use the kw - "M&S Padded funnel neck coat"
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vintagevonni Premium
Thanks for your advice!
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Kyle Premium
Yes, you definitely can. You can use company names in your keywords, sometimes though you cannot use them in your domain name as many companies are really particular about their trademarks.

But of course, you can target any keyword you want on your website and your content can be relevant to that.
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vintagevonni Premium
That's great! Thanks so much.
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