Can I use a company name as a keyword?
While doing my keyword research, I found a keyword that has over 1.6 million (yes, million) searches, over 260k traffic, and a QSR is 97!
The keyword itself is the name of a company (Marks and Spencer). My niche is women's fashion from the 1960s, and I want to write about one of their items that I found on Saturday at a vintage fair.
Would it be OK to use 'Marks and Spencer' as the keyword, or would I need to find a different one?
(I tried searching for keywords which included both 'Marks and Spencer' and the item, but without much luck)
Thanks for your help!