I've just finished Lesson 2 of Course 3, and have created a new post targeting one new keyword. I went for a "low hanging fruit" keyword that looked great in the keyword tool. However, when I ran an actual Google search outside of the KW Tool, the competition is ridiculously higher! Here's a break down:

Keyword: "Tips for Organizing a Kitchen"

On the WA KW Tool, I get Searches: 72 and Competition: 25

An independent Google search gives 12,000 results when I put it in quotations, and over 4 million when I leave them off.

Am I understanding competition in the KW Tool incorrectly? Can anyone give some insight? Thanks!

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JeffreyS Premium
Google serps shows all similarities to the keyword or keyword phrases. wa and jaaxy keyword tool removes all similarities and gives you actual keyword results.
darajeanne Premium
Interesting! Thanks for the quick response
darajeanne Premium
Thanks Jeffrey! I'll watch that today :-)