Big discrepancy between kw tool and a "real" google search?
I've just finished Lesson 2 of Course 3, and have created a new post targeting one new keyword. I went for a "low hanging fruit" keyword that looked great in the keyword tool. However, when I ran an actual Google search outside of the KW Tool, the competition is ridiculously higher! Here's a break down:
Keyword: "Tips for Organizing a Kitchen"
On the WA KW Tool, I get Searches: 72 and Competition: 25
An independent Google search gives 12,000 results when I put it in quotations, and over 4 million when I leave them off.
Am I understanding competition in the KW Tool incorrectly? Can anyone give some insight? Thanks!