What Is Email Marketing and How Does It Work

More and more businesses are asking, “What is email marketing and how does it work?”.

It’s a great question and we hope to answer it for you with this article.
Email marketing has become an essential tool for small and large
businesses since the introduction of the Internet. In this article, we will
do our best to explain what email marketing really is, why companies
should use it and how they should go about doing so.

In simple terms, email marketing is a form of direct marketing in which
businesses use email as a means of communicating with potential clients
or existing clients.

The most common ways for companies to use email marketing include:

• Generating new sales leads.
• Following up with sales leads.
• Converting leads in to customers.
• Communicating with customers.

To give some more specific examples to better answer the question,
“What is email marketing and how does it work?” let’s take a look at
how various industries use email marketing.

• Entertainers; use email marketing to build and communicate with
  their fan base. At an event or concert, fans could be invited to
  join the entertainer’s list. The entertainer would add a signup-form
  to their web site. When there is a new event, concert, or special
  announcement, the entertainer would then be able to send that
  information out to their list.
• Retailers use email marketing to drive new sales and generate
  repeat business. Advertising would include an option to join the
  retailer’s list to receive special updates, coupons, incentives, or
  announcement. From there, the retailer would be able to stay in
  touch with their customers to create ongoing repeat business.
• Restaurants are another great example. Chances are, you receive
  emails from some of your favorite restaurants with coupons,
  discounts, and special event announcements. This is a great way
  for restaurants to keep their name in front of their customers and
  drive repeat sales.
• Network Marketers often use email marketing to generate new
  leads and then follow up with those leads.
• Affiliate Marketers will use email marketing to build targeted lists

of people with specific areas of interest. Then, as they find offers
that would appeal to those groups, they are able to use email
marketing to send those offers out to their lists.

So, if you have been asking, “What is email marketing and how does
it work?” we hope this article gives you the overall idea for how email
marketing can work for your business.

Ken Pringle

For the past 33 years, I have looked in the mirror every morning and asked myself:
"If today were the last day of my life, would I want to do what I am about to do today?"
And whenever the answer has been "No" for too many days in a row, I know I need
to change something.

--Steve Jobs