Start writing your what customer wants to read not what you want to write
95%+ of people who click onto your webpage don't convert into sales because you failed to solve their problems.
Sadly, that's a fact and the primary reason why most people don't convert visitors into sales.
The fundamentals of your success is learning how to solve problems. You need to ferret out the problems in your niche so that your website properly addresses these problems.
Recently, I've been asked to mentor people and look at their websites here. I have to say that their websites are full of fabulous content. Well written great keyword research.
So what is wrong with these websites?
In general, they contain content that the web master wants to write not what the reader wants to read.
Showing your reader the benefits of the product doesn't cut it. You need to show them how to alleviate the pain and suffering of the reader.
The product you're promoting needs to make their life either faster, easier, more practical, more fun, or happier.
There is an old saying the marketing you need to sell the sizzle not the sausage!
People buy products not because they need them but because they think the product will allow them to escape pain, enjoy more pleasure and stay in their comfort zone.
So many websites I reviewed recently waffle on endlessly about what the product does - the pros and cons.
At the end of the day, these things aren't really what people want to read. They don't care about what the product actually does, but they care passionately about what it can do for them.
Think about every product in the problem it solves. On the surface of it not every product solves a problem.
For instance if you buy a new tennis racket what problem are you solving?
You think that it will be able to hit the ball faster, or harder or make you serve better et cetera. People rarely buy new tennis rackets because they need them.
To recap don't waffle on about features. Write about the actual benefits. Let them see the end result the product will have on their lives.
So how can you actually put this into practice. Read your product review on your website three times.
The list all the potential problems that this solves. Rewrite your content with these problems woven into the text.
If you need to know more about the problems in your niche hang about on Facebook pages and in forums. Keyword research is still super important but research the pain points not the features
Recent Comments
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Very true and I know I need to convert some of my content to come into line with this. We can but learn as we go, thanks for this message. Presumably this means we need to revisit older posts to see if they need to be adjusted? hudson.
What a brilliant article, Kat...and it's so easy to deviate from the benefits and waffle on about how good the product itself is...
You are so right on with these points you illustrate, Kat.
It's always about listening. People just want to be heard! Then, we can meet their needs.
Thanks for your post.
Colette and Philip
Oh you hit the nail on the head. We’re all in the marketing business. Your tips are what marketing is all about :) Enjoyed the reminder from your point of view.
Brilliant and thank you . I thought I was doing it wrong and changed it, but now I know I was on the right track.
Thank you for confirming it, Much appreciated
Thanks for those golden nuggets Catherine, I think this is something that is often overlooked or forgotten our website is ours, we own it.
But we should not dictate what is on it, the market and our audience should steer our path for us this applies to both the content and the overall theme as well.
Copied this and filed this one in the my nuggets to success file!!
Thank you so much for those kind words and for stopping by and reading the post. Have a great day
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Interesting article thanks for sharing!