One letter can make a difference
Details are important
I'm not really a detail person but sometimes even one letter makes a difference.
For instance supposing you were selling ant farms you would probably want to opt for "ants for ant farm". (Is there anyone here writing about ant farms?)
On the other hand a lot more people will be writing articles about building websites. What a difference an "s" makes!
Now that's a huge difference in traffic!!
UK British spellings v USA and other
I ponder this quite a bit because the British spellings always seem to come off worse. However, it is a British audience I am mainly looking to attract.
Harry Potter pyjamas/pajamas
And the one that makes a massive difference!
Colouring/coloring
Have you spotted similar differences - where just one letter is altered?
All the best!
Julia
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Must admit I have noticed this when searching for keywords. I have also noticed the spelling/grammar checker is American and wants to change my spelling of some words.
I noticed this early on, and always use the word with AND without the "s." I've ran across a few more that I can't recall at the moment.
Hi Julia.
Yes, I do use variations, especially singulars, because plurals are their superset. I tend to try out both the UK and US spelling too, but the complexity comes then in which keyword to use in my content? Frankly, "color" hurts my eyes, in spite of me being in the American spelling-dominated software industry.
I am yet to find a happy compromise.
Thanks for a great article. 👍
Regards,
Maintain Ants? Maintenance person? Ha,Ha Ha!
Very interesting, now we know. I like these "picky little details." Julia, you took us on a thrilling ride (on the inside) of keywords.
Thank you, Suzay.
Wow, I would never have thought about the differences between US and UK spellings. I'll factor that into my keyword research for sure!
Thanks a lot for the handy tips!
Hi Julia. We had never really thought about British v US spelling so that's a real eye-opener for us. As you said, though, you really need the spelling appropriate for your target audience.
Colette and Philip
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You are right Juliako and I agree that some things we called little things had many times made a head line!
We need to be meticulous in what we do.
Cheers.