How Often Should You Blog?
Starting a blog can be an exciting experience in the beginning. However, just like with all things, over time your excitement will wane and posting on your blog will become just another chore… or will it?
It all depends on you.
The frequency of posting will depend on several factors that you should take into consideration. In this article, we’ll look at a few and you’ll be able to make an informed decision as to how often you should blog.
- What’s your end goal?
If you’re starting a blog just to detail your online marketing journey, one or two entries a week will suffice. You’ll just be going into the stuff you’ve done, what you need to do, what are the results, obstacles and so on.
Even if you’re posting daily, your posts can be short. The whole purpose of this blog is to keep you on track and serve as a record of what you’re doing.
However, if you’re setting up a blog on the keto diet or the survival niche… or any other niche that’s competitive, you’ll probably need to post often in the beginning to catch up with the competition.
If the top-ranking blogs in your niche have a few hundred pages, you need roughly the same amount to hold your own. So that will require you to post daily or even twice or three times a day.
Once you start ranking well in the search engines, you may choose to post once a day or every two days.
- When you feel like it or…?
If the blog you’ve set up is for your own personal use, then by all means post when you feel like it. However, there is a risk here. The less often you post, the higher your chances of forgetting about your blog conveniently.
So, you’ll need to be aware of your own behavior. If you’re consistent and prefer to blog when you have something to say, that’s fine. If you’re the type of person where out of sight means out of mind, then you need a schedule to follow.
- Are you following a content creation schedule?
A content creation schedule is very useful for keeping you on track. However, the schedule should not be a mindless one. You shouldn’t be churning out content for the sake of it.
There must be a purpose to your posts. If all your posts only get an initial rush of traffic and then it’s all forgotten, your blog will not generate as much traffic or revenue as you hope it will.
It’s better to focus on keywords that have buyer intent, and come up with a blog post strategy that will get the popular keywords ranked. This will ensure that you get a consistent stream of traffic to your blog and you’ll get more bang for your buck.
- Understanding your audience
In some niches, a lower frequency helps. Some niches have an audience that don’t really surf the net that often. So, about 2 or 3 posts a week will suffice.
In other hot niches, even two or three posts a day might not be enough because the crowd keeps looking for more info. News sites and political blogs are an example of an audience that’s ravenous for constant information.
To conclude, it’s important to know your purpose, your niche and your audience when you blog. These factors will dictate the frequency with which you should approach your blogging.
How About You... How Often Do You Think You Should Blog?
Recent Comments
18
This is a great reminder (or introduction for some) of the need to blog often. It really depends on the niche from what I have seen. Some members post once a week and are successful, some twice a week, some every day.
I have heard that consistency is very important. It is not good to dump a ton of content on your site and then not post anything for a long time. It would be better to space the content out and post only once or twice per week for a long time then post every day for a few weeks and then run out of content.
I struggle with consistency myself. If I could maintain 1 post per week on each of my sites I would be thrilled. Unfortunately, with a job and a side business already I don't have time to keep up with that. So, I have been trying to produce one post per week and alternate between my two sites so that is one post per site every 2 weeks. It is not great but it keeps my sites active enough (with organic traffic, getting comments here at WA, tweaking my posts etc) to keep them ranking well.
If I could manage it I would try to post twice per week on each of my sites. My content is 'evergreen' for the most part so I don't need to worry about keeping up with news or trends. That is great since a post from a year ago is just as relevant now as it was then. I need to remember to go back and update the old posts and request comments on them to keep them ranking however.
Hi Judy, you are a great writer, you keep the reader engaged. With this quality in your hands you should blog as often as you choose to do so.
Your content is high quality.
Best wishes,
Michael
I think as often as you can providing it is good content and you do sufficient research.
Derek
I am blogging twice a week, after reading this I may consider to blog daily.
thank you Judy
See more comments
I find it hard to write daily. The emails I get from WA are time consuming. I guess each of us has our own pace.