5 Email Marketing Tips

byJonLake

2.8K followers

5 years ago

There are a lot of ways to grow your business and make money from it, but still hands down the best way is to build a list of prospective customers/buyers and market to them over and over.

That being said, here are 5 things we have learned from email marketing over the past few years that will help you absolutely be more successful from it:

1. GET TO THE HEART OF THE MATTER - Don’t bother with names and quaint “personalized” introductions. You’re not fooling anyone. Everybody gets that you sent that email out to a bunch of people. Instead, get right into the content of what you are going to say. This works much better and makes you come across as less spammy.

2. USE BUTTONS - Using buttons in your emails will increase click through rates. Using button colors red and black are the most effective.

3. THE RIGHT FONT SIZE - Use a nice big font for your emails. Size 18 to 20 are extremely effective and produce a nice big email for people to read without straining their eyes. You have to remember more and more people are reading their email on mobile devices.

4. HIT THEM HARD! - Use your subject line to “hit them in the mouth” then use the content in your email to explain why you did it. What we mean by that, is you have to get their attention. And then once you have their attention you have to make them glad they took notice. So take care with your subject lines to make sure they create impact. The name of the game is impact. What works really well is the insinuation of education or the insinuation of something negative.

5. REPEAT THE SUBJECT LINE - It is worth noting that click through rates test much higher on emails that repeat the subject line with the first line in their email. This works really well because it keeps the content of your email very congruent with “the reason” they opened it in the first place.

Hope that helps!

If you have any additional tips feel free to add them in the comments