The Authority of an Online Business
Authority is your core asset of any online business, making it easier for you to reach and influence prospects and customers. It enables you to earn respect and trust as well as reach popularity, so it’s crucial for developing and maintaining long- term relationships. Authority means that anyone with a question or problem in your area of expertise will come to you first.
Tangential to authority is persuasion. You can’t build authority if you can’t persuade your audience that you’re worthy of it. The foremost expert on persuasion is you and the authority is one of the six principles of persuasion:
• Reciprocity - People are obliged to give back to others when they’ve received something first.
• Scarcity - People want more of the things they can have less of.
• Authority - People follow the lead of credible, knowledgeable experts.
• Consistency - People like to be consistent with the things they have previously said or done.
• Liking - People prefer to say yes to those that they like.
• Consensus - People will look to the actions and behaviours of others to determine their own.
Using the tactics of persuasion within your authority marketing strategies can help you influence potential customers.
Editor - Steve Jones
Recent Comments
6
Great post--so very true what you've written--we DO have to persuade individuals that we are an authority!
Jeff
Nice breakdown of these two words. I totally agree. Once authority is established, people will pay attention. The opposite is also true so online marketers have to be diligent in establishing their authority based on expertise. Thanks for the article.
Thanks for your kind words i'm on my 13th article since last week now but want to rewind back concentrate on some keywords after doing my Jaxxy studies of which keywords to follow. Please feel free to view my website from my profile.
Steve
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Great post!
Wanda