Basics of Email Marketing
Email marketing is pretty effective. There’s no denying that when you send something direct to another person’s inbox you stand a better chance at reaching them than many other forms of marketing. Ah, but there is a bit of science required in order to make that email look important rather than just another piece of spam. But how do you do it? Simple – with these tips.
1 – Remember What Your Primary Tool Is
Pop Quiz: What is the primary tool of email marketing? If you guessed email, you are sorta right but not exactly. Your main tool is the newsletter you are using email to distribute. Yes, without email you couldn’t get your newsletter stuffed into so many inboxes with so little effort. However, the newsletter requires a great deal of effort. It’s the thing that should hook your prospects and more or less convince them that they need your product or service.
2 – Start With An Awesome Newsletter
Now that you know the secret behind effective email marketing (which should be in all reality called newsletter marketing), how do you make a newsletter stand out? Well, it should contain something important. Random jokes and clip art may make it look all pretty and stuff but the newsletter needs some juice. For example, if you are using email marketing to promote your business, make a special offer the main nugget in that newsletter.
3 – Include A Grabber Subject Line
Remember that when your newsletter gets sent to all your email recipients that all they are going to see is the subject line in their email program. One really good way to get yours ignored is to use a subject line that looks spammy. You know, something unimaginative like: “Open Now! You Won’t Believe What’s Inside” or “Special Delivery Just For You.” Those just scream ‘spam’ to us. Think about what your newsletter is about and draw subject lines from that.
It’s A Lot Easier Than It Sounds
When you know how to set up email marketing campaigns, you will see huge benefits over the long term. If you send out one per month or every other month, you have an opportunity to build a following that can turn into new and regular business. Email marketing is one of the most effective direct marketing tactics out there. Use it for good, not evil and your business will increase.