Why Is Social Media Marketing Important?
Hi Everyone,
I purchased a Facebook marketing course, and one of the lessons is about "Why is Social Media Marketing Important?"
I just thought of sharing a really short summary of the 10 reasons he gave.
If you have any questions, please feel free to ask me.
10 Reasons Why Social Media Marketing is Important
1. Increased Brand Recognition
With social media, you can advertise or reach new demographics. Just be sure to research which demographics are dominant in each social media before setting up your brand there.
For example,
Pinterest is dominated by women, Snapchat is dominated by Gen Z/ Millenials, Facebook has a good mix in terms of demographics.
2. Improved Brand Loyalty
We all know customers love to be treated well so being active in social media can lead to a loyal following. Be sure to provide them quick and awesome customer service.
3. More Opportunities to Convert
Basically, social media can become other avenues to advertise your business. Compare that to just having a brick and mortar store or just having a website. Your audience will be limited to those who intentionally search you.
4. Higher Conversion Rate
Related to point no. 3, the more eyes can see your product, the higher the conversion rate will be going to be assuming you have a great product/ customer service.
In addition, social media allows you to set the demographics of your advertisement. If you already know who your audience is, you can let the social media you use know that so only specific people will see your ad.
Remember, the more relevant the Ad is to a person the higher the chance they will buy it.
5. Higher Brand Authority
Your younger-demographics customer would most likely be going to leave you a review. When they love your product or service, they will give you a great review, which would influence other people to purchase your product.
The best-case scenario is when your social media followers start doing user-generated content to promote your business.
6. Increased Inbound Traffic
Social media posts can go viral or at least be shared many times which results in increased inbound traffic since the post would reach more people than you originally hoped for.
7. Decreased Marketing Cost
As said in no. 4, you can target your audience. This means the right people will see your Ad, so you don't need to spend a lot to get a result.
On top of this, your marketing cost will further decrease if your followers share your Ads because it then becomes a free Ad.
Finally, unlike offline Ads such us radio, billboard, or tv ads, social media ads are exponentially cheaper. You can run your Ads for only $1.
8. Better Search Engine Rankings
Google Algorithm takes social media presence a big factor in search engine optimization or SEO.
The rule of thumb is open 2 or 3 social media accounts and make sure you grow your following and post regularly. Never ever open a social media account then leave it as a ghost town.
9. Richer Customer Experiences
Instant customer service. You can interact with your audience instantly, which can build or nurture the customer relationship. Do this and you can expect to build strong and loyal followers that will advertise your product or company for you.
10. Improved Customer Insights
Instant feedback can help you improve your company or product on the go.
What Do You Think?
Yes, I said social media marketing is good for your product or company, but what about blog/affiliate marketing?
I think all 10 points shared here is also applicable not only to blog but especially to affiliate marketing.
If this is your first time hearing social media marketing, search it up. YOu may be able to sell affiliate products without having to write a blog.
For those who are wanting to use this short guide on their blog to boost traffic and improve their SEO, thereby increasing your opportunity to convert,
- What is/are your favorite point/s that you think you can use on your blog and why?
- What is/are the point/s you think will not be effective on your blog.
Please LEAVE your COMMENTS down below and Please LIKE this ARTICLE if you find it helpful!
Recent Comments
23
HI
Thanks for reading my post.
I have some knowledge of social media marketing now. Please let me know if you have any questions and I'll be more than happy to answer them.
Regards,
John Greg
Thanks for your wonderful short guide on "10 Reasons Why Social Media Marketing is Important?", John. Appreciate it.
Your welcome.
I have a couple of social media accounts so if you have any questions, please feel free to ask.
I need to take a how to market on Facebook training. I remember I did a " boost this post" suggestion from FB, got a lot of views but that was it.
Someone said, you have to know what you're doing before purchasing FB ads.
Are you finding value from your paid class?
PattiB
Yes!
That are my rookie mistakes.
Yeah the paid classes works well for me. I have a rudimentary sales funnel at the moment. Then I just go back to my lessons every time to polish it.
If you have specific questions, feel free to ask!
JG
Thank you John. All very valid points that are definitely applicable to Affiliate marketing. Jim
Hi!
Great post! The information makes a lot of sense and have learned some extra points, why to get social!
Thanks for sharing and have a great day!
Catherine
Thank you!
Let me know if you have any questions. I can definitely try to help you.
Regards,
JG
See more comments
Probably is true if you are paying for advertising. The reality is that they have cut back the reach of small businesses drastically. You either pay or get nowhere.
It used to be really good for small businesses but now its time consuming and hard work for very little return, is my opinion as someone who used it regularly for the last 8 years for business.
Hope it works for you John, good luck.
Hi,
I totally agree with you. Social media companies, especially Facebook, is now really bad for giving small business with organic traffic.
I must confess that I am spending money on my Facebook Ads but I can tell you that ones the momentum gets going, you will get back your initial investment plus more!
Of course, it is a bit tricky to get there and a lot of research, learning, and trial and error must be done.
Regards,
John Greg