Google Core Update, What Exactly Is it?
Several people from my last WA post have asked me what exactly is the Google Core Update I mentioned several times in the comments.
Lately I’ve been hearing so many people complaining how their Google rankings have dropped, and in some cases how they have lost ½ of their traffic.
I didn’t believe it at first until it happened to me. While 28 of my 113 posts were ranked on Page 1 in Bing and Yahoo, not even one landed on Page 1 in Google.
True my site is new, only 4+ months old – but when I hear directly from so many who have seen a steep drop in their traffic,while I seem to do a lot right and still cannot even land 1 post (out of 113) on Google Page 1, something is wrong.
Our sites are getting hit hard.
Now I’m convinced.
This is all due to the Google Core Update.
So briefly let me explain what the Google Core Update is.
How is this Google Core Update Different?
This latest Google Core Update is called the “June 2019 Core Update”. It was announced by Google for the first time on June 2, 2019.
Actually this is the 2nd Google Core Update of 2019. The first Google Core Update this year happened on March 2019.
However, this latest Google Core update is ground-breaking. It’s the first time in history that Google has ever made a public announcement in advance that there would be a major change to their algorithm.
Google made this announcement on Twitter on June 2.
In their June announcement, they even gave it a name.
They now say they want to be more pro-active in the futre by giving announcements about updates in advance.
The reason for this change is that Google became sick and tired of receiving a slew of questions and complaints by users every time after they noticed past changes in the algorithm.
It was only after receiving all of these post complaints in the past, did Google later admit in public to the algorithm change.
How Is the Google Update Affecting Us and Others?
1. News Sites are Being Targeted
News provider sites have been negatively impacted by the latest Google Core update. Lower valued content for news topics are getting hammered in the rankings.
When the small “Losers” get penalized, conversely the Big “Winners” get rewarded.
2. Small Niche Sites and MMO are Being Targeted
Although they are not admitting it, Google is penalizing small niche sites and MMO sites. Content that used to rank on Page 1 no longer is anywhere to be found.
On a personal level as I mentioned earlier, the Make Money Online niche (MMO) is also suffering in the rankings. Ouch!
3. Larger Sites are Being Boosted
The larger sites such as the Trusted Aggregator sites are being boosted in the rankings by the latest Google Core Update.
The prevailing observation is small business owners, MMO sites, and small niche sites are getting hurt. Organic search traffic is down. This latest June Google Core Update is certainly making it harder and harder for us to stay competitive.
There are exceptions of course, but for the most part across the board we the small business owners for smaller niche sites and those in the MMO niche are getting hammered in the Google rankings.
Recently, a Google tech master insider also confirmed this directly to me.
What Can We Do About This?
What do you think we as small business owners who are running smaller sites can do about this?
How can we boost our traffic and rankings despite the Google Core Update?
Or should we now focus more on the other search engnes?
Let us know your opinions in the comments below.