Business is Now Open, and Business is Good!

byjetrbby80316

5K followers

Updated 7 years ago

When we think about what we need to do to turn around our lackluster online businesses, all we need to do is learn from NYC’s Meat Packing District as an example of how we can turn around a total failure into a great success.

Ladies and Gent, Business is now open, and Business is Good!

Presentation means everything and as internet entrepreneurs we need to be mindful and hone in on how our image is perceived by our customers and how it affects our business.

More specifically, what highly valuable new customers and business opportunities are we forgoing and missing out on due to not paying careful enough attention to our image and the way we are presenting our business to our customers.

The Lesson of “Meatpacking”

The Meatpacking District in NYC’s lower West side is a perfect example. Going back to the late 1970's, this area that encompassed the lower west side of Manhattan was in a state of destitution. The only landmark that was known for back in those day was The Old Homestead Steakhouse, a NYC landmark that existed there since 1868 located on 14th Street and 9th Ave.

Unfortunately, back in the early 70s to early 1990's, "Meatpacking" was a foreboding place; most tourists were afraid to venture there at night, and business greatly suffered.

This once formidable and lasting neighborhood icon from the early 20th Century to the 1960's had lost its edge and was on the brink of going bankrupt.

With rampant drug dealing, street prostitution, and S&M clubs, "Meatpacking" devolved into one of the seediest neighborhoods in Manhattan. And there was no hope in sight.

That was until a new Mayor would take over the Big Apple in 1993 and purge a massive cleanup of “Meatpacking”, by cracking down on all the seedy S&M clubs, and locking up the drug dealers and prostitutes.

His name was Rudy Giuliani, and he was the mayoral business leader to commence NYC’s first wave of gentrification.

Slowly beginning in 1993, new zoning laws were passed by the Giuliani administration to eliminate all S&M clubs in Meatpacking, and to make sex shops illegal in general on all major thoroughfares. Violent crime casualties and petty misdemeanors began to steadily fall in huge numbers from 1993 to 2000 and beyond.

Times Square was restored back to its heyday in new modern ways, with Disney setting the trend by moving in as its first NEW tenant of the 90’s. Its emerald image was restored shiny and new. There were new pedestrian plazas and burnished antique street lights lining a revitalized 42nd Street.

By the mid to late 1990’s, folks were spending record revenue receipts once again on plays such as “The Lion King”, and “The Phantom of the Opera”.

In a nutshell, people felt safe again.

And when people feel safe, they spend money.

Business was back and booming better than ever. In the same way our online businesses can receive a major image overhaul.

The same way that when people identify with our new and improved image for our online businesses, we will see increased brand loyalty and revenues.

Meatpacking Today

Ever since 1999, Meatpacking has experienced a renaissance all due to its new glamorous image. With the opening of the new haute couture boutique hotels such as the Gansevoort and The Standard, it has become a place where celebrities want to be seen and a tourist money machine.

Then in 2006. Meat packing was topped off by its crowning jewel, the opening of The Highline from the Gansevoort Hotel to West 20th Street, which has since become a worldwide destination for international tourists.

Our Businesses Can Always Improve

There is always hope for our businesses if we are willing to improve our presentation and image to our customers

How can we improve our image as a business? Think of who your core customers are, what are their demographic, who they embody, and how you'd ideally like to represent your company to them.

Can we design a new logo that best embodies our company culture? Can we provide a new line of products and services that will enhance our presentation?

Can we hand out free giveaways that will reinforce our NEW image moving forward?

Brainstorm, come up with new and bold ideas, think outside the box, collaborate with partners and associates, and write everything down. Soon enough, new visions will unfold to take your business in a new direction

Just like with the radical and positive change in Meatpacking, it only takes one great idea that gets implemented into a necessary revision to set off your new image, and to change the direction of your business.

Start getting those ideas in motion today for your new business success tomorrow.

And don’t forget, presentation is king. Thank you for joining me on this discovery to your renewed business success through image enhancements.

Please feel free to share your comments.

Cheers,

Kaju