Beware of Broke People

2.6K followers

7 years ago

I apologize for the highly inflammatory headline, however it is an important point I make.

But firstly before I make my point, I will tell those of you that don’t know that about ten years ago one of the internet’s most famous “Gurus” was a guy called Rich Jerk, this guy made an absolute fortune from similarly offensive and inflammatory headlines.

So on to my point………..

There are generally two reasons someone is broke;

Firstly they did not have the information required to make money.

Secondly they did not act on that information.

Just to be clear we have all been broke at some point, the entrepreneurial journey requires us to reach further than our skills can take us, in order to fail and learn, then move up.

The process of going from broke to financially independent usually takes about six months to two years with the correct information.

Now that you are a member of WA, you have access to all of the information required to make a fortune, should you chose to act on that information.

Some of you will use this new marketing knowledge to sell thousands of small value products, some of you will sell fewer high value products, some of you will make money from advertising.

Some people in WA are particularly ambitions and seek the security of multiple streams of income and leverage; it is these people I wanted to talk to today.

Yesterday I was on Facebook and I decided to log into one of those “work from home groups”, the group had 35,000 members and potentially may have been a good place to find a couple of new affiliates.

Once I started reading, OMG! The level of stupidity was beyond imagining.

Broke people, advising broke people on how to make money!

If you want advice on decorating, ask a decorator.

If you want to know how to swim, ask someone who can swim.

If you want to be self-employed, working from home, financially independent and secure listen to those who have already achieved it.

The businesses people were advertising with their flashy banners, had absolutely no sensible foundations at all, they were at best schemes and scams,

People were multi levelling gold at 30% over market prices and teaching others to do the same. People were joining traffic exchanges, so they can all spend all day looking at each others adverts, despite the fact that 90% of them are in the recruiting business. That is a little bit like a group of butchers getting together to sell each other meat.

One girl could not have been more insistent that all you had to do was click a button ten times a day and you would be wealthy beyond imagine, when asked to present a copy of a cheque she seemed to go a little quiet.

At the end of your marketing funnel there needs to be a real product or service that adds value to the consumer’s life. That product or service needs to be sold at a competitive market rate and ideally would be consumable, so as to enable you to sell to the same customer again and again.

The internet has changed business a great deal, however the fundamentals remain exactly the same, he/she who through his/her own efforts, efforts leveraged through others or through machines, brings the most value to the market, will make the most money in the long term.

There is no easy way to go from broke to rich, easy money does exist, you just need a lot of skill and money to get it, and obtaining the original money and skill was not easy, so there is no easy way.

What does exist is many simple ways, what you should be looking for is a way to make things more simple, easier to understand, easier to do, easier to afford. This is where the money is made, and this is the foundations of the WA business model.

So if you are looking to promote a business opportunity, the question should be “what does this business do to benefit a large amount of people?” is the price for that benefit reasonable.