How to Drive Your Profit Up and Your Ad Spend Down

byJeffHerman

170 followers

6 years ago

Throughout your online career in internet marketing you may find it difficult at times to make sales or lead aquisitions. There are all kinds of tricks in the book that you can use including those found here at Wealthy Affiliate. We are going to discuss many types of sales incentives and ways you can drive your profit margins up while keeping your advertising at a minimum,

Motivating Your Prospect to Purchase

Nothing motivates your prospect more than a good incentive to purchase your product. What would otherwise be a harder task, becomes easier with a good incentive. Your client is much more likely to purchase from you if he or she can see that big reward waiting for them after the sale.

Types of Incentives

Incentives can take many shapes and forms and an almost unending supply. Types of incentives you can use like, vacation certificates, travel miles, gift cards, second item price reduction, contests, surveys, special promotions, and the list goes on. You can offer something free to go along with their initial purchase. All you have to do is make an offer they can't refuse to set the hook.

Everyone Uses Incentives for a Big ROI

Greater Bank did over 1 billion in loans offering a free vacation incentive to close the deal. Other companies that use this same incentive are, Century 21, Prudential, Amazon, Caldwell Banker, Hyundai, and EBay. Most companies find that by using a good incentive they can cut their advertising cost by at least 50% while doubling or even tripling their profits.

Incentives are also awesome for lead capture. Incentives catch peoples attention and gives them incentive to try your services or offer. You can capture a ton of leads with incentives whereas without any it will take you a lot longer to reach your business goals.

Increase Your Conversions

So you already have leads but some of them are still sitting on the fence of indecision. They can't decide to buy because of some unforeseen reason but are still holding on, still thinking about it, have to talk it over with their spouse, or a million and one other reasons. Client procrastination is a killer to your business and you can bet this client is talking to others that he confides in about why he or she hasn't purchased yet.

Incentives can be just the thing you need to nudge this kind of client off the fence and persuade them to buy. Help your client realize your unique offer and this in return will help your companies bottom line.

I can guarantee that you'll love using sales incentives and your clients prospects will love you for using them. Also you will reap the benefits of word of mouth when your customers tell their friends about the great deal they got from you.