I’ve been elected to the Board of the Performance Marketing Association

Last Update: January 17, 2021

I am very proud to announce that I was elected to a seat on the Board of Directors of the Performance Marketing Association. My term runs from January, 2021 – December, 2022.

The Performance Marketing Association, PMA for short, is a non-profit trade association that was founded in 2008. As the trade association focusing on performance marketing, the goals are:

  • To promote the growth of the industry
  • Help model standards and best-practices for the industry
  • Advocate on behalf of the businesses that comprise the performance marketing industry.

To accomplish these goals, the PMA offers a variety of activities, such as numerous webinars, papers and blog posts on industry developments and best practices. I’ve personally served on both the Compliance Council and the Affiliate Council which are focused exclusively on guiding and promoting those aspects of the performance marketing industry.

The activities go much deeper too – the PMA played a significant role in helping affiliates through the whole affiliate nexus tax fight for many years, until the Supreme Court decision resolved most of the issue. Currently they’ve submitted comments on the new Federal Trade Commission Compliance guidelines, which rules disclosure practices.

Literally all of the top affiliate networks, plus many agencies and individuals have a membership at the PMA. Before I joined Awin.com, I had a personal membership because I felt it was important to support this key industry organization.

Now, as a member of the PMA Board, I look forward to continuing my service to the affiliate marketing industry through this new, even more visible role. If I can answer any questions about the PMA, please let me know.

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CassiOfTroy Premium Plus
One of the things about WA I love is that you learn every day!

Before you shared this blog post, I have no idea that the PMA existed it what it is about.
So, I checked out their website and discovered a whole new world.

For those of us who are serious about our business, being a member will definitely be an advantage.

A great share, Jeannine!

Congratulations on your appointment.
It is certainly well-deserved.
I truly value your contributions and support.

Cassi
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JeannineC Premium
Thank you, Cassi! I'm so glad that you took the time to check out the PMA. There are lots of free resources there for folks in our great industry. I'm always here for you too!
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CassiOfTroy Premium Plus
You are very welcome,Jeannine.

I have book-marked the PMA site.
I found so much interesting information there.

Content & Affiliate Marketing is now starting off in the Caribbean.
Perhaps misunderstood and not yet recognised as a legitimate profession.
I am lobbying to try to change that.

For example, we are not able to access online payments through PayPal which makes it difficult for us

I will reach out when necessary for guidance.

Have a good day.
Cassi
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JeannineC Premium
Good luck with all that! We're now offering Payoneer. Does that work there?
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CassiOfTroy Premium Plus
Jeannine, for me, PayPayl is still a great option.
Thankfully, I have a US bank account.

I have not looked into Payoneer but I intend to do so soon.
We do have some local options but for e-commerce sites mainly.

Cassi
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KRojas Premium
That's amazing! Congrats, Jeannine.

If I ever have any questions regarding the PMA I'll be sure to ask you.
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JeannineC Premium
Thanks! Yes, and make sure to join some of the webinars. It's always a panel of industry experts who what tremendous information.
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baughsten Premium Plus
Congratulations and thank you for your advocacy.
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JeannineC Premium
Thanks! Yes, it's important to make sure that our industry gets the attention it deserves!
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lesabre Premium
Hi Jeannie, wow that is quite the promotion. Congratulations I am sure that is an asset with online marketing also.

All the best,
Michael
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JeannineC Premium
Hey Michael, yes, it's definitely something nice on my resume, though I don't plan to ever leave Awin until I retire. Still it looks good on my speaker's resume when I do get to start speaking at conferences again!
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waawaawaa4 Premium
Congratulations, Jeannine!
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JeannineC Premium
Thank you! I'm honored to have won a spot on this Board.
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