<head></head><body>the band OK Go is excellent at viral marketing. <a target="_blank" rel="noopener" href="http://www.huffingtonpost.com/2013/04/01/ok-go-music-video-challenge-saatchi-saatchi-2013_n_2992279.html?ncid=edlinkusaolp00000003">http://www.huffingtonpost.com/2013/04/01/ok-go-music-video-challenge-saatchi-saatchi-2013_n_2992279.html?ncid=edlinkusaolp00000003</a> more people will take the time to watch a cute kitten online then take the time to help a health issue viral marketing is powerful.</body>