Why is SEO so important after all?
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The answer to why is SEO so important is because.... well, let me reply this to you by asking a question!
DID YOU KNOW THAT... about 90% of the clicks are from results that appear on the first page?
The purpose of SEO (on page & off page) is to optimize a site in a way that allows it to appear in the best organic result possible, we mean, the first page!
There are things we must do in order to achieve this, such as:
- analyze the most relevant search terms in the activity in which the website is inserted.
- What kind of searches do the consumers of the product or service that we are promoting research, and from there optimize the website site around them
- Check and double check your competition don't go for a fight you can't win
Resuming, the purpose of SEO is to improve the position of a website in organic searches, increasing the amount of targeted traffic thus increasing the conversion.
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All I know is the method in which I perform my own searches. My job required extensive online research. Rarely do I make it to the second page. And for some reason I do not select the first or second position unless the rest of them are just completely unappealing.