Is It Time For A Rethink?
Lately I have been focusing on personal branding. I have made videos about getting started online, written an ebook about personal branding,completed training courses about creating digital products. Yes I have been a real busy bee glued to my computer and staying up until late so that I won't miss the latest webinar. I am all about online marketing but now I am beginning to wonder if I am barking up the wrong tree.
I know we are supposed to be finding people's pain points and struggles and finding solutions for them. If I had really stopped to think before I got into busy mode what those pain points really are maybe I would be further on today.
I don't think too many people are staying awake at night worrying about their personal brand. So what should my online priorities be? Maybe helping people to lead happier lives might be more important than all this other stuff that is filling my brain and blotting out the realities of the real struggles that people are having.
Now I am asking myself whether someone would find it more painful to have had their heart broken than to have a janky personal brand or bio or social media accounts that weren't exactly popping?
I've spent years and a fortune on training about online marketing but in spite of all that knowledge perhaps I would have been better sharing the experiences that I have survived in my roller coaster crazy life.
I have had my heart broken on umpteen occasions and used various methods to mend it some more successful than others. I know how it feels and so I can empathise with others going trough the same trauma. I know what it's like to be adopted and I know what it's like to be happy, to be a mother and a grandmother, to be loved and to be cheated on, to be lonely and to be surrounded by love and the list goes on. So maybe these are the things I shiould be sharing instead of the latest hack on Instagram.
What do you think? I would really appreciate some honest opinions!