TAX RETURN FRENZY.

For Accountants, this is the busiest time of the year. People are gathering their whole past year's earnings and expenses in order to satisfy government provisions. When expenditures override supplimental income, the government benefits. We, as tax-paying citizens amend to these laws, with no choice. Auditing our every cent earned and spent is our way of life from January through April (tax season).

WEBSITE AUDIT--IS THERE SUCH A THING?

There is another kind of audit to do within our websites; an SEO Audit. This type of audit detects and traces all our keywords and content in seeking out the best words to use. Doing an SEO audit refreshes keywords that aren't converting or ranking on Google. Therefore, it is an essential process to go through each page, perfecting the keywords, content and links.

If your site still isn't getting the traffic you'd like, it's time to thoroughly go through each site page and do some Spring cleaning! Change up words that aren't ranking. Reorganize and rewrite content to make it the most appealing. Add more blogs, reviews and products to stimulate the reader's interest and conversions.

At tax season, remember to audit your website, too. An SEO audit is just the thing to increase sales, targets and rankings.

Here's hoping that when we get our "tax returns" back, we will also get a "return" on traffic!

Erin:)