Increasing the conversion rate
WHAT IS THE CONVERSION RATE?
The conversion rate is simply the amount or percentage of visitors to your website who buy a product or service. In most cases, it is the main purpose of why you created your website and the desired result.
WILL THE WORK EVER END?
We, as marketers, are always striving to lower abandonment rates on our website in order to improve the conversion rate. Most likely, we spend a lot of money and time working on our home page, not knowing or being aware of the performance. We've exhausted ourselves with ad layouts, funnels, content and keywords in order to increase conversion. We still have endless pages to create, offers to produce and an email subscription to create..and the list goes on!
Yes, we have multiple pages, processes, and offers to evaluate and improve. So, in order to know what's working, we have to experiment with our visitors to improve the conversion rate and ROI (return on investment).
It is essential to get to know your customers and their interaction to what is being sold (the brand). It is also important to deliver to them, a prime product, and give them a great experience. When the customer is happy, your site is productive!
TOP NOTCH MERCHANDISE.
Throughout the customer's journey, we want to produce quality content and offer great products and services so that their interest will spark, they will purchase or sign up to your service and return. When all this is said and done, it will increase the conversion rate of your site. The ROI is the CPR (customer's purchase and return)!