Help Google Understand Your Website Content With Schema
Last Update: Feb 2, 2019
WHAT IS SCHEMA?
Schema plugin totally BOOSTS the search traffic on all your pages and posts---hundreds & thousands in minutes with no code! It has the capability of gathering information for your WordPress hierachy (how people are ranked) and read the necessary schema dot org markup across all your content.
Schema markup was designed specifically to convey semantics of web content to the search engines. The main idea for this is to relate more understanding through the posted content. While HTML explains how to visualize content, it doesn't relay any meaning (semantics) to crawlers used to power the search engines. So, adding Schema plugin on WordPress helps Google and other search engines understand your website content.
Schema uses a markup language specifically designed for search engines to enhance the algorithm. Therefore, when someone searches, Google reads the information and then goes through the Schema markup to increase the search capability, thus, relaying better results.
Algorithms need all the input they can get! Using Schema Markup gives a clear meaning to search engines which presents better results in the right context.
WHAT IS REQUIRED FOR YOU IN SET UP.
Once you download the Schema plugin, all you do to proceed is to manually add a few basic details in the setup. Schema is then added to each page and post. It is highly compatible with the Yoast SEO plugin.
Schema will read all your information and compile it for crawlers, boosting your ratings and traffic as an end result!
Here's the plugins it is compatible with:
Schema Supported Plugins
AMP plugin (Automattic’s Accelerated Mobile Pages)
Accelerated Mobile Pages – AMP for WP
The SEO Framework
Easy Digital Downloads (EDD)
Although SEO All-In-One isn't listed, I did a little research and found that it IS compatible. If you go to General Settings in SEO All-In-One, and scroll down to Display Settings, it has an option to check off Schema!
Jay has a great webinar on Schema:
In the above presentation, Jay shows you that:
- Someone searches
- Google reads the search
- Google sends it to Schema markup instead of directly to the SERP (Search Engine Results Page)
- Schema reads your information, enhancing the search
- Schema sends a detailed understanding to the SERP.
Compared with most optimization work, using Schema will amplify your website's posts and pages in search results!
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