PPC Advertising On Bing - Update & My 2nd Campaign Results

Last Update: March 26, 2019

Following my last blog Pay Per Click With Bing - How Did I Do? I said I would do an update as time passed and share any further developments with the referrals I got.

Results so far from the 1st Campaign

Well from the 1st campaign, resulting in 90 Starter referrals, I still have no Premium referrals.

Yep a big fat ZERO!

It is now more than 5 weeks since my first referral from the PPC campaign joined (Feb 13th) I would have thought if the campaign was viable I would have had at least one go Premium within the first 7 days.

As I have no experience in what sort of time frame is normal to expect Starters to go Premium I am not sure if there is now any hope at all that any of my referrals will. I suspect not and I am not holding out much hope that any of them will convert at this stage.

I am feeling like Campaign #1 is a bit of a lost cause, I hope I will be proved wrong at some stage :)

Let's Try Again Shall We!

So I stopped the campaign for about 10 days, to see what would happen, and had a second go at it starting 28th February.

This time I restricted my spend to $10 per day (total spend $100) and targeted Australia, UK, USA & Canada only.

As to be expected the daily impressions and clicks went down but my $10 per day lasted pretty much 20 - 22 hours before I reached my budget on each day.

And the results I hear you ask?

Total # of referrals: 52 Starters
# of referrals that filled in profiles: 11 from 52 (up from only 8 with 90 referrals)
Cost per filled in profile: $8.31 ( down from $13.65)
Number of impressions per click: 10 (down from 25)
Number of clicks per referral: 14 (up from 10)
Cost per referral: $1.76 (up from $1.21)

And how many Premium referrals do you have now Heidi? STILL NONE!

Yep you read right, now some 2 weeks after the 2nd campaign ended I still have not had one referral upgrade.

So I deduce from this that the second campaign targeting Aust, UK, USA & Canada resulted in:

  • more filled in profiles that cost me less to get;
  • I needed less impressions to get people to click;
  • but the actual conversions to Starter referrals from those clicks cost me more money.

Probably the most startling stat from this campaign though is that only 15 of the total 720 clicks came from a desktop computer!

Now I do not know why this was, or whether it has anything to do with why none of my referrals have gone Premium, but it certainly shows how important it is to have a website which is mobile friendly.

So is PPC worth it?

Well for me the jury is still out. Obviously I am overjoyed to have 142 referrals, but if none of them ever go Premium then it has all been for nothing.

I really don't know if there is a problem with my advert or the campaign landing page I am using. It seems to get referrals but as to why none of them are upgrading once they join I really don't know.

As I said in an earlier blog I am now focused on building my local SEO business. Once I have a few local clients paying me for web building I will have another go at PPC. I feel like it has tremendous potential and if I can get my offering right I can see how it can scale up beautifully to get me out of the rat race and into being my own boss.

If you have any suggestions on what I might be doing wrong or you have experience about on average how long until a Starter member usually upgrades to Premium I'd love to hear your thoughts.

And if you have done or are running a PPC campaign I'm sure we would all love to hear your success (or lack of) stories.

Till next time ....

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NnurseBecca Premium
I just watched a Neil Patel video on this. It was a good one because he wasn't screaming as loudly as usual.
You asked 2 important questions that should help you: is there a problem with the landing page and is there a problem with the ad...
I hope this helps answer your questions. As it sits, I think that is great you got some referrals.
I don't know if I can pm you the link to watch the video but it could be helpful just search youtube for "watch this if your paid ads aren't generating any sales"
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Stella741 Premium
Hi Heidi,

I have just read this with intrigue. The only reason I can think of them not going Premium is - did you greet them at WA and message them so they knew where to begin?

Some people are newbies and expect to be mentored by you. Some people are better at videos than writing. For some English is their 2nd language.

Also, were your PPC ads relevant to the page you sent them to? Did you also give them so much information on your landing page that they were frightened off?

You are really making me think here because I am thinking of doing a PPC campaign when I next get paid and I need to do it right.

Also did you tweak your PPC ads for winners and scale them? There are lots of angles to dig deeper in here as to why they didn't go Premium. Because 90 starter referrals is Good! And so is 52...
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ownonlboss Premium
perhaps PPC on platforms like Instagram or Facebook Stories are more interesting at the moment, but I have no experience myself here yet.

I have some Facebook non-stories advertisement experience and it can pay off, but I mostly was busy there to get more traction to my Facebook pages and to my site itself, not so much the offer.

That said, PPC can definitely work out, but I have no clue how much content you have to show for on the site you are letting them go to.
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YanFellow Premium
Hi Heidi - I'm afraid I can't answer any of your questions 😱 but I did have a thought...

You can't realistically run an online business from a mobile. Sure, you can do 'some stuff' but you need a laptop or desktop to do the biz. I have several frtiends who only access the internet through their phones and they do lots of stuff on it but none run a business.

So I was thinking that if most of your clicks come from mobiles, they may not be your best target audience so is it possible to target only laptop and desktops?

Just a thought.

Ian
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HeidiY Premium
I think you are spot on Ian, and yes you can just target desktops which I'm trying now. It's a much slower response rate but I am hopeful they are more committed referrals.

Time will tell :)
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YanFellow Premium
Good ho! :-)

Do let us know if it works :-)

Ian
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tbowyer Premium
Hi Heidi.

I haven't got the foggiest what you're talking about here. Maybe I haven't reached it in my training?

Anyway, I'll bookmark this page and return to it when I might have an inkling of the material. However, let me finish with these two thoughts:

1. If at first you don't succeed, try, try and try again.
2. Doing the same thing but expecting different results is madness.

Confused? Well to be honest, so am I, but the truth must be in there somewhere... 😉

Have a good one.

Regards,
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HeidiY Premium
Bahahaha love it Tayo.

Yes I have changed tact and modified both the ad and the landing page. Made the whole campaign more targetted and set it going again.

Too early to tell if it will work. Still no-one going Premium so I still have my doubts, but we will wait and see.

PPC is not until Level 6 Bootcamp :)
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tbowyer Premium
"PPC is not until Level 6 Bootcamp"
Aha! That explains it. 👍
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Robert-A Premium
Hi Heidi
I published a blog on PPC yesterday and I'm going to follow up to it today.
I will have a link to a really good article on the various ways you can get the most out of your PPC Campaigns.
Its well worth a read.

Enjoy your day.
Robert
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btwilkins Premium
Qualify your leads :)

Instead of sending every visitor straight to WA, get them into an email sequence so you can filter out the unresponsive/uninterested.

The ones that DO sign up will be more likely to upgrade - you've educated them, told them what to expect and they've took action (you qualified the lead!)

You'll get less overall referrals but a should definitely see a higher rate of upgrade.

Does it matter if you only get 10 referrals if 2 of them then upgrade, vs 142 referrals with 0 upgrades?
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Vickic3 Premium
I have been thinking about PPC Heidi but after reading this I am going to continue with my content and I will put $10 aside each week and when I have $100 I will give it a shot
Go well and I hope some premiums come from your efforts my friend
Vicki
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HeidiY Premium
Thanks Vicki it really is dead exciting I can see how people spend a lot of money real quick.

Once you see the referrals coming in it is only human nature for optimism to kick in and think well maybe here comes my first Premium referral, and if not out of this lot then I'll just run it again and see what happens.
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ownonlboss Premium
Hi Heidi,

Are you letting the ad go to your bootcamp site? To a landing page of some sort? Or directly to your WA content? (blog, question, profile etc or affiliate link).

In any case the landingpage has to somewhat communicate with the ad, if you know what I mean by that.

Steven
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HeidiY Premium
The ad is going to a custom made landing page on my Bootcamp site. It is all very relevant, uses the same keywords and the landing page gives them the answer from the advert.

I don't think this was the problem. I am thinking mostly it was not excluding mobiles and also negative keywords. I'll be trying again with better keywords with more buyer intent for the next round.
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SondraM Premium
Heidi,

I have not attempted to spend any money on PPC ads at this point. However, I must say the comments and suggestions you have received are very interesting.

Last weekend, I read a post written by a guy that made it to Vegas a couple years ago. If I recall correctly, he spend about two thousand dollars before he got his campaigns right. But, once he figured it out, they worked beautifully.

Since the extra money that I have laying around typically ends up getting spent on my horse addiction, I forgot his name. I'm plan to continue to focus on content marketing. I know it will take longer, but that is ok.

Best wishes!

p.s. How did the clinic with the cows clinic?
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HeidiY Premium
It's been a great blog with lots of fantastic engagement, I am really glad I wrote it now. Hopefully it will not only help me but others as time goes on.

The cow clinic was amazing. My new boy was well out of his comfort zone and tried his heart out all weekend. By the end he was standing against the fence with all the other horses, patiently waiting for his turn to cut out some cows!
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SondraM Premium
Your new boy sounds like such a sweet heart!
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CandP Premium
Hello Heidi. We have never used PPC and so don't feel we can usefully add anything to this conversation, particularly in the light of some of the really helpful suggestions and comments below.
We would, however, like to thank you for sharing your experience with the community. It will certainly help steer us in the right direction as and when we are ready to take the plunge.
Colette and Philip
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HeidiY Premium
There have been some cracker responses from other members which is what I love about this community so much. We can all learn when the questions are asked.

Best wishes to you on your business.
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CandP Premium
Thank you, you too.
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TDomena Premium
Hello Heidi,

I did some PPC experiments also, and I think it is a good option to grow our businesses, for sure. I know I did more than one experiment with keywords, but I wasn't at the point where I really felt like I mastered PPC when I stopped (in my opinion). I was able to get 44 starter referrals and 4 premiums from PPC then I decided to focus on SEO first. I plan to go back to it.

I agree with the other member below who talked about building your negative keyword list and separating desktop from mobile. I've read many articles that verify what he's saying there.

I would also say you should be careful of what keywords you're using, and make sure you're targeting keywords with a buyer's intent otherwise the conversion rate will be lower.

For the negative keyword list, I was just building mine out when I stopped my campaigns, but it's really useful. You can look at the keywords that attracted people to your ads and you'll see that sometimes, those keywords might clearly show no buyers intent.

The negative keyword list helps you to rule out keywords that show they have no intent to buy like "free" for the sake of your conversions to premium.

Also, I'm not sure if you experimented with quality score, but it can save you money. The higher quality scores have a lower cost-per-click, so you may want to experiment with transferring your keywords from your ads all the way thru your funnel to keep your quality score as high as possible and to stretch your budget as far as it can go. I learned that from WordStream.
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HeidiY Premium
Thanks Tiffany I am so glad I wrote this post because I did not know anything about negative keywords! I have now gone back and had a look at all the settings within Bing Ads and can see how I can tailor my campaign so much better.

I will definitely be using keywords with better buyer intent for the next round. And excluding the word "free" LOL.

My quality score was 8/10 so I was pretty happy with that.
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mgranados2 Premium
Spot on. Great advice. Quality score is key, I look them over just about 1-2 times a week. Stretch out your data for about a week on a continuous run, and you’ll have enough info to know if you should get rid of lower than “5” of a Quality score. 7 you can still work on it, it could be a relevance, 8 and above leave it. Less than 5 id toss, but see if it’s for ad rank of budget.

Lastly, it’s a good habit to add negative keywords from the beginning, look for those words you think might not help, or just add them while your campaigns running.

All the best,
Michael
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TDomena Premium
I'll definitely have to keep in touch for when I go back to PPC!
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mgranados2 Premium
Please do. Maybe I’ll write an article or do a video on it one day, I’m just so busy with other projects.
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FranCallado Premium
Hi Heidi, I don't know how your campaign looks like, but consider the if you're not doing it:

1. Create a squeeze page to collect people's emails before sending them to WA.

2. Write an educational post to receive them here at WA instead of sending them to WA's landing page, and in that post talk about the benefits of being a trial member and those of upgrading to premium.

3. Follow up with your referrals both through the automated messages here at WA and email, telling them about your journey to premium, your why and what you've received from WA. For this I advise a long email series.

Feel free to contact me in private for any clarification or further explanation.

Good luck!
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ShihTzuSteve Premium
I think this is great advice. Perhaps, and I’m guessing here, the people signing up for starter typically don’t have much spare cash and/or they have been the victims of scams in the past. Committing $49 per month for Premium membership would be a big step for them and they may just need a little more convincing that it’s worth it for them.

Steve.
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FranCallado Premium
Thanks Steve!

Mostly, people just need guidance and support in my experience. When they land at WA they don't know where they are and they probably never will if they don't get the right mentoring.

With good email marketing, it's possible to guide them through what we've already learned and help them find out the other side of WA.
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HeidiY Premium
I have my own education landing page but I will rework it to include more information about being either Starter or Premium and the benefits of both.

I don't get how trying to collect emails works with PPC. If you send them to a squeeze page with an email opt-in but that is not what you said in your advert, don't they just get peeved and leave?
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FranCallado Premium
You collect emails so you can follow up with them later.

You can then set up an education sequence which talks about your struggles and successes with WA, and why you went premium, etc.

Yes, you will have a few less starters, but you build a list of contacts which belongs to you and through the emails you send them later, surely a lot more will convert to premium.

Rule #1 of affiliate marketing: don't send people directly to an offer, collect their emails.
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RDulloo Premium
Hey Heidi... The number of referrals you got, even if only starters, is very impressive. Thanks for sharing your experience with PPC.

A suggestion so as not to lose contact with your starter referrals/audience is to have them opt-in to your email list before directing them to the landing page. That way, you can always retarget them later in email and keep reminding them of their interest in making money online, whether they sign up for a free WA account or not.

Stats show that the potential customer needs to see the same ad 7 - 8 times before they convert, which makes email marketing the perfect tactic to use.

What I can see is happening here is that you are losing your WA referrals even if they are signing up and also losing all those others who could potentially sign up at a later date but who will never find a way back to you. Keeping in touch with them will keep you in their minds.

Email marketing may be your answer! :) Just a suggestion.
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HeidiY Premium
I have a few comments now saying to direct them to an email opt-in but I am really not sure how this could work.

The advert and the landing page need to be targeted. I can't see anyone clicking on an advert to sign up for an email list. The ads are specific, the landing page gives them exactly what the ad says and then they go to a custom sign up page for WA.

I must be missing something because I can't see after you direct them to an email opt-in how you then get them to sign up for WA. Seems like too many steps and more chance of losing them half way.
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JonLake Premium
I totally sympathise with you Heidi. We ran a campaign in February and had the same experience as you. We had 56 new starter referrals in 2 weeks from Bing ads and none of them went Premium. 15 of them did complete their bio etc but without the upgrade percentage being 5% you don't get the revenue from that anyway!

We were also only targetting the same 4 countries as you were but were quite obviously getting people from all over the world judging by the names we had coming through.

We are determined to crack the Bing ads conundrum though. When you hear of the big guns here at WA getting a steady stream of Premium upgrades it does make you wonder how they do it!!
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HeidiY Premium
Sounds like you had a very similar experience. It sure is disappointing not to see any Premium referrals come of it.

Ahh one day you and I will be joining the big guns lol, we just need to little bit more time.
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dkohara Premium
I’ve experimented with Bing PPC and find most of my clicks come from India, China and the Far East, even though I don’t target those countries (and exclude them at Bing). They are specifically drawn by the ‘make money online’ kind of keyphrase, access is usually via a mobile device and they NEVER convert. The reason they never convert may be due to them being on a banned country list here at WA.
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HeidiY Premium
Hi Dave
Yes I have found even though I am targetting just Aust, Canada, UK & USA that I am still getting clicks from other countries but certainly much less than I had before.
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dkohara Premium
Hi Heidi, i’m now testing just to Desktop devices to see what happens. Poor conversions from Far Eastern mobile phones are costing good clicks money. I can get people to Wealthy Affiliate quite easily, but if they don’t convert they’re worth diddly squat to me.
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ScottyOfAus Premium
Hi Heidi, I'm still new to all this but are you able to do follow ups with your referrals? Ask them what value they found in the course and if they reply you can tell them how great premium is. Maybe see if they need some help with moving along in the courses?
Not sure if that helps or not
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HeidiY Premium
Hi Scott just so you know how it works, once they join as a Starter you can message them within WA to keep in touch, which I am doing.

Thanks for stopping by for a read and my very best wishes to you with your business.
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Swangirl Premium
Wow! That is a ton of starter members. I bet you will get it figured out Heidi. However, I have to say, PPC is not for me. I only tried it once on Twitter and discovered the promoted post got less impressions and clicks through then a regular post that is not promoted. I spent $50 and got fewer clicks than if I had not promoted it.

I know that is just one time but I have heard many similar results form others here on Facebook and other platforms as well.

I have only gotten 3 starter referrals. I have had 6 premium referrals. 5 are still active now and one dropped out last year. So I don't know much about starter members. None of mine upgraded. They all went straight to Premium or stayed Starter. Now to be fair some of them are friends and family. I got several from social media however.

I do not have a work from home or WA promotion website however! I just take the links we are provided here and post them to social media directly. I don't have a website or any posts about WA. I don't advertise WA on my niche sites either.

The key is to get a good following on social media so you have a lot of eyes seeing whatever you post. I built up my Twitter following in my niche field and then started posting an occasional link to WA and explained they could start their own business like I did. I was quite shocked when I got some premium referrals that way since I have never spent much time on it. Now I don't have enough premium referrals for this to be a real business so I am not saying my method is all you need. But I want to share this very bare bones (and free) method since it can work and is certainly a start. I do not spend much time at it however and if I pursued it more I am sure I would have many more referrals. It has been probably a month since I tried this technique and I only did it a few times this winter.

I am very curious to see how this goes for you in the future. I really hope some of those starter members upgrade!!

Jessica
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HeidiY Premium
I am not keen to start with social media advertising just yet. Would really like to get a handle on PPC with Bing and Google first.

I do like the idea of posting in social media about my niche and then explaining people can start their own business as I have done.

So much to do, so little time!
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Swangirl Premium
Yes. That is the good thing here though. We can take different paths to reach the same goal and we don't have to master it all!
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mgranados2 Premium
Hi Heidi,

I think you have done a great job so far getting so many referrals, that's something to be really proud about. It's tough to study human behavior, and what makes someone want to go premium, nonetheless make them react sooner to our offers rather than later.

Keep records of your search terms, putting negative keywords,Quality score, ad rank, and A/B testing copy. A/B testing is essential. Switch up the headlines, and extensions(description works but it's the last place people look).

People also want to see a USP-Unique selling proposition, so what I like to do is send people to a dedicated squeeze page with everything about me, or a training(preferably video if can be). With Software and WA I believe what works best is packaging WA as something bigger...Using training for like "the 3 secrets to promoting your products to hundreds more without spending money".

I can a;ways give your account a free analysis, or direct message me if you'd like an Ad account organization template checklist.
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mgranados2 Premium
Another note: Do target Desktop Only. You want to run separate campaigns for each more likely. Most people start off desktop and adjust later on from there.

Also, Make sure you have search impression share on, Search Loss IS(Budget), Search Lost Top IS(Rank)...These will tell you if you have to adjust your bid(budget) or impression loss is due to rank in this case change your relevance, A/B test, Structure.

One of the biggest mistakes is using Broad match, make sure you use "phrase match" or +broad +match +modified.

But start in "phrase match". Budgets usually get depleted for a couple reasons, broad match settings, keywords that are irrelevant, not enough of a budget to start, overbiding.
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TDomena Premium
You gave some great tips!
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HeidiY Premium
Thanks heaps for the tips Michael. I will put them into place for the next campaign.

I was using broad match for the keywords too, so will change that and see if I get a better response.

So much to learn, but it is so interesting!
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mgranados2 Premium
Ofcourse. Yeah, you have to be careful about using broad match, that will run up your costs like crazy.

Never do broad match. For example: If your keyword was like Wealthy Affiliate Review, it's not exact match so anyone can be looking for something like Wealthy Affiliate Login, Or Wealthy Reviews of Affiliates.

Phrase match the Wealthy Affiliate Keywords. And go from General terms in your ad groups to more specific. So use general affiliate marketing keyterms, and then into the specific WA reviews/ buyer intent words.

All are ad groups under one campaign by the way. Let me know if you need further help.

Thanks,
Michael
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mgranados2 Premium
Thank you! I’ve done my training, certifications and I’ve helped out a few companies. I think enough to offer more then a hand.

-Michael
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MichalB Premium
Hello Heidi,

In my opinion I would target the campaign to Desktop users only.

Personally I do not feel comfortable filling up my profile and going through the payment process on my mobile phone.

Maybe people born later than I am (I am 1980) are OK with mobile :)...
but I also remember that Jay in his webinar regarding the Facebook Ad was setting the campaign for desktops only.

And people using mobile tends to be distracted more than those sitting at the desktops.

I would say, serious work is being done at desktops (including laptops - I believe for a advertising point of view that is the same category)
And we need our referrals to be serious persons:)

Wishing you many premium referrals:)
Cheers
Mike
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HeidiY Premium
I will definitely exclude mobile in the next campaign, just for interest sake if nothing else.

I think your reasoning is very sound.

Thanks for sharing.
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JaneMahlehle Premium
Hey Heidi
I personally think your campaign results are good because you got referrals.
That’s indicative of the effectiveness of your invitation!
Understanding that it’s frustrating that there are no premium upgrades yet, I say be patient. Things will change.
My own campaign is out there and so far no referrals. I guess it’s still early. I will be waiting patiently

I wish you all the best Heidi ❤️
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HeidiY Premium
Ohh exciting times Jane, I wish you all the very best. Hope your campaign does brilliantly well. This line of business certainly teaches us patience :)
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JaneMahlehle Premium
Patience is key. Thanks Heidi
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Gkncns Premium
Hi Heidiy,
Do not worry , try to create new one. I used Bing PPC because ı had no website and autoresponder (direct link). I get result with it but not consistenly. Today's worked ads can not be work tomorrow :(
I think, PPC should be optimized carefully and scaled often to prevent lose money. This is smy experience and what I know.
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HeidiY Premium
Thank you, I have another campaign with a new landing page targeting slightly different so once I have some more money I shall give that a try and see how we go.

I'm not convinced this one is a dud yet, I was pleased with the number of referrals, might just need some tweaking for better conversions.
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APachowko1 Premium
Hi Heidi.
I think people in general do not like to be told what to do. In fact the more you insist, the more they will rebel, that why PPC can back fire. You need for people to come to their own conclusion that this is the best thing since sliced bread and not because someone tells you.
We live in a world where skepticism, too much get rich schemes and weariness. It may be a good idea for people to fill a questionnaire to find out there feelings and why they don't sigh up. The reasons may shock you.

Antonio
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HeidiY Premium
I don't think my landing page TOLD them, well at least I hope that's not how it came across. I invited them to come check out WA for free and with no obligation.

The way Kyle and Carson have set up the platform is genius for that very reason, and why I am here today. I was very cautious of being scammed but because I did not have to put in any payment details I decided to come check it out.

I upgraded within 7 days because I had finished the first 10 lessons and liked what I saw. I then paid for one month at $49 because I wasn't sure that I would be committed enough to continue. I really do understand that people want to be sure that this is legit and that they can do it.

I will get back to my referrals and ask why, I would genuinely love to know so that I can tailor my offer better.

Thanks for your comment Antonio, really appreciate it.
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deelilah Premium
What Mick said below, amazing. But I'm even more amazed at your findings about mobile vs desktop or laptop. Are you attracting a younger crowd? With WA as your niche, why would that be?
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HeidiY Premium
Donna I really have no idea why so many on mobile. But I do wonder if that is why they don't convert. I know some people do build their sites on their phones but it must be so very difficult.
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freebird2112 Premium
I put my mobile bids at -100%. This way all of my clicks are from desktops. Your cost per referral is not bad at all. My guess is you are very close to getting your 1st premium from PPC.
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HeidiY Premium
Thanks for the info Kirk. Do you find more convert if joined from a desktop than a mobile, hence why you have -100% mobile?
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freebird2112 Premium
I was taught not to use mobile so I really never even tried it to be honest.
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freebird2112 Premium
If mobile is the only device they have I doubt they are going to be able to build and run an affiliate business very easy.
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HeidiY Premium
I don't recall seeing that in the WA training, but it would be a good experiment to knock out mobiles and see what the conversions are like without.

Hmm might have to find some more cash for round 3 lol.
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Mick18 Premium
Sorry to hear no premiums. I haven't tried PPC. It is amazing that people won't even try the first month at $19.
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HeidiY Premium
That is exactly what I think Mickey, it's such a brilliant offer, why wouldn't everyone join lol!
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NeilBrown Premium
I wish you the best with all your efforts.
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HeidiY Premium
Thank you Neil, it's been really interesting doing the training and implementation.
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alisterbrede Premium
Very interesting feedback here. With the $19.00 first month sign up I would have thought the majority of savvy people would go Premium in the first week. I wonder why more don't? Are you keeping in touch with those who join WA but don't go Premium? Maybe they need a newsletter or something.
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HeidiY Premium
WA has an internal messaging system and I am using that to keep in touch Alister.
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FKelso Premium
Interesting, reading about your whole process. Lots of work. I do hope it starts working for you soon.
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HeidiY Premium
Thanks Fran, something's gotta give soon :)
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Spotlessng Premium
Sometimes it’s discouraging when you put in your best and the results done come in,but you have to keep pushing.PUSH( push until something happens),don’t give up,the big break is just around the corner.

Goodluck
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HeidiY Premium
Thanks Rosemary, I am quite convinced the big break is imminent. We will just keep pushing until it does.
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phil1944 Premium
It seems to be a very common issue, Heidi. Lots of referrals, few profiles completed, no premium upgrades.

I think email follow up is a good idea and you can do that directly through WA.

You probably have to acknowledge though that plenty of your referrals clicked with no idea what they were clicking on, signed up to see what it was all about, had no idea what they were looking at and disappeared never to be seen again.
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HeidiY Premium
That seems to be exactly what has happened ... never to be seen again!

It's kind of sad, not just because I didn't get the sale, but they were so close to something great, they had every chance to make a difference for themselves and they have missed out on a fantastic opportunity.
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phil1944 Premium
You can lead a horse to water but you can't make it drink.
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accad Premium
To me, it's impossible that no one will go premium from the 142 referrals. You are doing the right thing since your referrals are increasing.
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HeidiY Premium
I hope you are right Jimmy :) I am certainly not getting a 12% conversion rate at this time so I suspect it is my ad and/or landing page that is the problem (maybe).
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ramr50 Premium
one question I have is are you sending your visitors to a lead capture page and collecting emails so you can continue to promote WA to them through email?
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sdawson Premium
I was wondering this too, so you can have an ongoing email campaign to those who did sign up for starter memberships.
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HeidiY Premium
I am not Ralph. The landing page only had two options, probably more ideally it should have only had one. But the options were 1. join WA or 2. read my Affiliate Marketing Guide which says join WA :)

We are taught to keep the ad and the landing page/blog very focussed and specific so that's what I did.
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HeidiY Premium
I have my automated message sequence set up here at WA to continue contact with my referrals.

I also went through and personally contacted each one to ask if they had any questions. Not one of them responded, so I am thinking they are no longer logging in to receive my contact.
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