4 Tips For FB Friending For Business

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I get around 30 - 50 friend requests a day and I am particularly fussy about who I add to my friend's list.

FB for business is about building relationships with the right warm target audience. You don’t need you family and friends, you need people who are interested in your business and what you have to offer. 👯

✅ If you are using FB for organic traffic having the right friends is more important than being maxed out at 5000 unengaged friends.

I have friends who are making $10k a month with around 1000 friends.

Choose your friends wisely, they may become clients, customers, business partners or team members 👨‍👨‍👦‍👦 and they for sure will be in your newsfeed and possibly your messenger inbox … make sure they are the type of people you want to hang out with. 🙌

Here are 4 of my yardsticks for accepting friend requests.

1. No Profile Photo

I want to engage with real people ... genuine authentic people. I am not looking for supermodels or professional photos, just real people. With the growing number of spammers and fake profiles on FB not having a profile photo or some sort of stock photo of a puppy 🐶 is a red flag and a flat no from me. ❌

2. Unable to Access Your Profile

I understand some people may have personal reasons as to why they don’t want strangers to be able to view their profile, but if I can’t answer the question “would I want to go and have a coffee and a chat with this person❓” from the info on your profile then I’m not friending you. ❌

3. Not a Regular FB User

If your last post was 2 months ago then that indicates to me you are not a regular FB user, it’s hard to build a relationship with someone who isn’t accessible. So that's a no. ❌

4. Moral or Ethical Views

Yes everyone is entitled to their views on the world, but if yours are diametrically opposed to mine then we are not a good fit. I am not interested in drama and likewise don’t want or need to be converted in any way. Best we go our separate ways. ❌

Are you using FB for business yet❓
Do you have definite red flags 🚩 for not accepting friend requests❓

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Recent Comments

64

Some good points with regards to the right sort of friends for your business.
This is why when I do eventually start using Facebook for business it will not be with my current personal account. It is full of family, friends and current work colleagues from my day job.
Most of those groups do not fit in with the profile of people I would be looking for.
I know that in business models like MLM, we are encouraged to share the opportunity with everyone we see, family, friends, strangers you stand next to in a queue, however this does not fit with me.
So I will be starting a new account at that time and taking your advice with regards the people I friend.

Thanks for the post, best wishes and stay safe.
Gaz

Excellent points to support Heidi's post, Gaz.

Thank you.
Cassi

100% agreed Gaz, couldn't think of anything worse than pitching my family and friends ... yuk! I gave all mine fore warning that I was turning my FB profile into a biz tool, if they don't want to see what I post they will unfriend me, surprisingly not many did.

Exactly Gaz, family and friends are not our target audience, they maybe supportive but let's be real they probably are not going to buy off you.

Apart from that there are 2.6 billion monthly active users on FB surely we can be speaking to people who need our offers and not wasting our time with those who will never buy!

Last post on FB? Hmm, give me a minute. Umm, checking history. Durn it, forgot FB login info. Oh wait, here it is is. Now, tap tap tap. Ah yes, last FB post was . . . . date to be determined. Guess that means coffee is out. Darn, I was really looking forward to a cup.

Greg

:-)

Maybe I'd make an exception for the coffee for you Greg, but still wouldn't friend you on FB LOL. It's just bad for business 😂

I'll settle for coffee my friend.

Thank you! Thank you! Thank you! I have noticed these ❌ people that have liked or commented on a boosted ad and I have not invited them to like my business. They are not active and therefore most likely would not add value to my business on Facebook. Who are they anyways?
I do have a business Facebook account that is unfortunately linked to my personal account which I would love to separate but I don't know how. I have a couple of boosted ads running on facebook to see if it drives some traffic to my website.

Alyse see my comment above to Ruthlyn re: profile vs pages.

I have lost many hundreds of dollars attempting to boost posts, with no return at all, I can't recommend it. I use organic now, no paid traffic at all and it works beautifully.

Thanks Heidi! Great discussion.

Up until now, I have communicated with all my real friends without social media. Most of them are musicians and couldn't be less interested in sharing every little thing that 's going on in their life.

Now that I am building a FB business page I think that these friends should represent who I am in my particular business space and vice versa. I don't want any information on this site that is not somehow constructively related to the business at hand, even if it is interesting to me. I think it's better to be patient and select just the people that are a good fit.

Frank

Because I am fussy about who I friend my feed is full of information I am interested in and friends I want to interact with. I don't get useless info that I have to keep scrolling past, which by the way isn't good for priming the algorithm either, you need to engage with whats on your feed.

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