Is Your Authority A Priority?
Hi-Ya, Precious Peeps!
Please pardon the interruption from the ever-present pandemic. I come not with news regarding any of the virus among us, outside of saying that for now, we're all safe from it here! (I hope y'all are not Corona-Compromised!) This is just a quick little something that hit me a couple of days ago and should serve as a reminder for those of us who are trying to build our brand online.
Robust Trust?
Through Wealthy Affiliate, we're all working on building our websites. In doing so, we've set about to build upon a firm foundation, ingeniously set before us, step-by-step, brick-by-brick, by K&C. It's my assumption that we're all hoping to build our online authority. amiright?! Of course! We have to build trust or visitors to our websites won't stay long enough to read what we have to say.
Bit o'Back Story
As you know, I'm in Wisconsin visiting my family. My dad is currently building a new house for him and my mom. Fortunately, I'm here to help out as I can. The other day, I rode along with him to check out the status of the kitchen cabinets and get some finish for the new hardwood floors. Being conveniently located in a rural area, we're surrounded by wonderful Amish communities. One Amish family is hand-crafting the cabinets, and my dad got his flooring from another family.
Things are progressing as scheduled! The cabinets are beautiful and will be picked up and installed on Saturday. When we went to pick up the finish for the floors, we had a great conversation with John Henry, and his father, Joe. I do enjoy the simplicity the Amish practice in their homes and businesses. You know, nothing separates us from other humans. We're all the same; despite our beliefs. We had a great chat and they were curious about this 'English Virus'. We told them what we knew and a conversation about a lack of toilet paper ensued. Their solution: when it's gone, use a red a white cornstalk. The white one should be used second, to see if further red should be used! (Go ahead and smile; we could all use a little humor these days!)
Become The Expert
After we left the first farm, we drove a couple miles to the next place. It's the same place my dad got his beautiful red elm flooring that was installed over last weekend. We stopped to discuss stain options and pickup some finish to use as the top coat of the new floors. As you might imagine, there were about 101 opinions on whether to stain the floor. The smart thing to do was run it by the men who deal with those scenarios each day! John Henry and Joe were able to convince my dad that no stain was necessary.
They're the experts, after all! They had wonderful reasons for keeping it natural-looking. Add to this, the knowledge they had about the actual finishing liquid and the process. We were able to ask questions and get answers from those who know about the product! We left both having heard the rationales and the directions for application.
Who Cares?
Me! You should, too! Why? Thanks for asking! The second we left, I told my dad how important it is for someone who sells something to know about the product! We could have easily left with the floor finish and not had any idea how to apply it or what to expect. We could have ended up going to another place all together and not liked the finished product.
You see, it's so important that we can be trusted! This is the exact reason K&C tell us to become an expert in our niche. We should know so much about the products we're affiliated with so that we can speak honestly about it. When we are comfortable discussing the product, we become trustworthy. Our audience will listen to us and actually HEAR what we are saying. We will be trusted and thus, they will naturally want what we have to promote!
Bee Busy!
Go on about your biz, my friends! Research your topics, get to know your products. Be genuine and speak from your experience. You want your guests to look to you for advice. You want to be the one who 'sells' them on what you have to offer. We've got the tools within WA to know where to go and what to do next - in sequence. How about finishing up the training and moving forward with your website? I'm skipping off to do some research!
Thanks for stopping by for a visit!
Ciao For Now!
Healthy Hugs...
~Heidi
We will always be more reassuring for our customers and future customers if they have the assurance of being in front of someone who knows his/her subject and who knows exactly what he/sh is talking about. Becoming an authority in our field is not done in a day but through hard work and training we will manage to become people who matter in our field.
Long live the experts and let's stay safe!
Ingrid
Reply
Indeed, we have to create quality content, know the products and services that we promote and become experts within our niche. But most importantly, we must be trusted by our customers.
The Amish live simple lives something we should all strive to do. When things become scarce, we usually come up with ingenious solutions like the Amish :))
Thanks for sharing this wonderful post! Enjoy the time with your family! Be safe! Wishing you the very best!
Kind regards,
Nichola
Thanks for stopping by! I'm trying to be a 'calm' in this time of chaos around here.
Stay healthy and well, my friend!
Hugs!
~H
Good to know you are safe and sound.!!
As always great post it is always a pleasure to see English vernacular being used in its proper form that of imagery... which is one of the two reasons why it was adopted as a worldwide language.
I also admire the way the Amish transact with ethics and integrity their tradesman skills are legendary in simple but masterful craftsmanship a product of strict discipline in whatever they do.
It really is a joy to deal with people who know their business and not out to gouge advantage because they are relaxed in their expert knowledge and ethics that is not the way to retain customer loyalty and keep them coming back an absolutely critical point you are making.
Enough of my drivel enjoy your time with the good folks I know they are that even when I haven't had the pleasure of meeting them only they produced and taught you and that is all the evidence needed.
Have a good day H,
R.
The cabinets are coming this morning - I'm so excited! I'm trying to decide whether or not to ride along with my dad to get them. I love visiting with them!
Enjoy your weekend and stay safe!
Hugs!
~H
It's natural I guess because to your mum and dad you will always be their little girl and I dare say when in their company you feel like one...:
Go on enjoy your carefree Saturday and no ordering from the Amish for your comfortable dwelling as yours I suspect are equally constructed lols...
Laters...;
R.
It is so important that we put forth the effort to research and create quality content so we can best help our website visitors AND make a living!
Thanks for sharing!
Heidi
Researching is not my favorite part of this business, but I do believe it's one of the most important pieces. It takes time and patience to sift through what's out there, but we're better for it in the end!
Stay healthy, my friend!
Hugs!
~H
I like that healthy hug and I am sending one back.
How nice this Amish craftsman is making the kitchen for your parent's new home. And another Amish family is doing the floors. I hope you will post a photo when it is all finished. I wonder how these communities will cope with the virus. Probably better as they have little contact with us.
Stay safe and healthy,
Greetings with the south of Spain,
Taetske
It's always so nice to hear from you! How are you, my friend? Staying healthy, I hope!!
The Amish here are so wonderfully skilled! We're blessed in more ways than one! (I will definitely be posting some pictures in the coming days!)
I hope they can keep this virus away from their communities. They do a great job os staying away from the public - but as you can imagine, they're also living with very little media, so they may not know the full extent.
My dad is the mailman, so he is able to talk to many of them each day and keep them informed!
Stay well, sweet friend!
Hugs!
~H
Taking it easy and enjoying spring in the garden.
All the best,
Taetske
