Is Your Authority A Priority?
Hi-Ya, Precious Peeps!
Please pardon the interruption from the ever-present pandemic. I come not with news regarding any of the virus among us, outside of saying that for now, we're all safe from it here! (I hope y'all are not Corona-Compromised!) This is just a quick little something that hit me a couple of days ago and should serve as a reminder for those of us who are trying to build our brand online.
Through Wealthy Affiliate, we're all working on building our websites. In doing so, we've set about to build upon a firm foundation, ingeniously set before us, step-by-step, brick-by-brick, by K&C. It's my assumption that we're all hoping to build our online authority. amiright?! Of course! We have to build trust or visitors to our websites won't stay long enough to read what we have to say.
Bit o'Back Story
As you know, I'm in Wisconsin visiting my family. My dad is currently building a new house for him and my mom. Fortunately, I'm here to help out as I can. The other day, I rode along with him to check out the status of the kitchen cabinets and get some finish for the new hardwood floors. Being conveniently located in a rural area, we're surrounded by wonderful Amish communities. One Amish family is hand-crafting the cabinets, and my dad got his flooring from another family.
Things are progressing as scheduled! The cabinets are beautiful and will be picked up and installed on Saturday. When we went to pick up the finish for the floors, we had a great conversation with John Henry, and his father, Joe. I do enjoy the simplicity the Amish practice in their homes and businesses. You know, nothing separates us from other humans. We're all the same; despite our beliefs. We had a great chat and they were curious about this 'English Virus'. We told them what we knew and a conversation about a lack of toilet paper ensued. Their solution: when it's gone, use a red a white cornstalk. The white one should be used second, to see if further red should be used! (Go ahead and smile; we could all use a little humor these days!)
Become The Expert
After we left the first farm, we drove a couple miles to the next place. It's the same place my dad got his beautiful red elm flooring that was installed over last weekend. We stopped to discuss stain options and pickup some finish to use as the top coat of the new floors. As you might imagine, there were about 101 opinions on whether to stain the floor. The smart thing to do was run it by the men who deal with those scenarios each day! John Henry and Joe were able to convince my dad that no stain was necessary.
They're the experts, after all! They had wonderful reasons for keeping it natural-looking. Add to this, the knowledge they had about the actual finishing liquid and the process. We were able to ask questions and get answers from those who know about the product! We left both having heard the rationales and the directions for application.
Me! You should, too! Why? Thanks for asking! The second we left, I told my dad how important it is for someone who sells something to know about the product! We could have easily left with the floor finish and not had any idea how to apply it or what to expect. We could have ended up going to another place all together and not liked the finished product.
You see, it's so important that we can be trusted! This is the exact reason K&C tell us to become an expert in our niche. We should know so much about the products we're affiliated with so that we can speak honestly about it. When we are comfortable discussing the product, we become trustworthy. Our audience will listen to us and actually HEAR what we are saying. We will be trusted and thus, they will naturally want what we have to promote!
Go on about your biz, my friends! Research your topics, get to know your products. Be genuine and speak from your experience. You want your guests to look to you for advice. You want to be the one who 'sells' them on what you have to offer. We've got the tools within WA to know where to go and what to do next - in sequence. How about finishing up the training and moving forward with your website? I'm skipping off to do some research!
Thanks for stopping by for a visit!
Ciao For Now!