How an image can define you

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13
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I was looking at images in marketing because your branding is very important to you, First of all I found some that were highly effective and others not so .

I was not all that happy with this design so I thought there just has to be better examples.
Businesses that had shown some design flair in what they did.

This is the love child of COVID that has really shot to fame with so many people working from home. The simple statement and product recognition is very powerful and really sticks with the users.

This is truly international and recognized by everyone however I found the description of the logo was something different.

This one that you will never see the same again when you see the animal images in the drawing. I thought this was really smart.

Another that I like is;

I need to look for this every time as it is indeed clever in what it tells you.

Not all are quite that smart and some are a lot more subtle in what they tell you.

For example,

You will never look at this the same way again.

The other side of Images is the USP or unique selling proposition that is associated with a logo.

My favorite is Nike and the USP is Just Do it.
They associate this with all sorts of action images that places us in the race.

Does your business have a logo and USP?

Overtime these become a valuable asset as the brand creates loyalty and a following that will like and trust you, it makes selling so much easier.

You can pay a poultice to an expert to get a logo or go cheap with Fiver for something you want.
The use of Canva or similar lets you become the designer and create your own brand.

Apple is simply a technology company that has built its brand on quality products. The Apple Logo was out of the square of thinking and doing something different. It started as a rainbow image however it has now gone singular color.

Don't be to cute with your efforts because we don't have the money to advertise worldwide however it is your brand and USP so make people remember it.

Finally one to make you think of food is the Ice cream man.

You won't see this the wrong way again, the pink in the words designates 31 different flavours

Of Ice cream in the stores. Maybe a bit to tricky however you can tell the kinds next time you see a sign.

I trust this entertained you for five.

Peter H

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Recent Comments

13

This was fantastic, Peter!

Jeff

Thank you for digging beyond the surface and explaining the subtlety of these images to me. Except the very obvious ones, I miss the hidden meanings most times.

Isnt it beautiful .... the way the logs convey so much more than just the name.

Excellent Peter very good post
Trevor

I was, indeed, entertained. Hope my logo gets famous someday. It's a bit more complicated, but I like it.

can you post it up here Fran? or would that break some of the rules?

Hope this comes through okay.

Love it!

I'm very bad -- a member here hooked me up with her daughter, and she did the logo...and now I can't remember her name.

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