Behavioural Marketing
I have just watched a review on a very deep subject however one that I found very useful.
This is all based on how your clients will act and what makes them buy.
Or in simple terms the art of Nudging.
We know about keywords and content however, we often forget about the other critical factors.
They were described as;
Friction removal
Financial security
Future-proofing
This got me thinking of how to align these values with my writing and to induce more readers to come on board.
In my post, I inserted a standard Wealthy Affiliate advert, one we all use at different times.
When we look at the image it becomes clear that they have followed the rules closely.
Friction removal; Build with ease, tutorials, and courses plus help and support.
Financial Security; Free starter membership
Future-proofing: Learn.Network. build. succeed
My template was laid out to work on these parts and build a great solution to achieve extra clicks.
Well done WA, I appreciate your work better now.
Peter H
For those that want 56 minutes more. ( not an affiliate or paid link. )
Recent Comments
6
Thanks Peter,
All these little ideas bring us closer to our big ideas and how we get them across the line.
A bit like the pick and go in rugby. Just getting ourselves further up the field, 'til we can spread it wide and set up a try.
Cheers
Thanks, Andrew I know what you mean. All the hard work leads to results, keep up the good work.
Peter H
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Excellent info here, Peter!
Jeff