The Holy Trinity of Internet Marketing
JohnHevans asked recently...
I wrote: "The short answer is yes"
Here's the long answer:
In order to have a Facebook Business Page (Fan Page) or to start a Facebook Group, you must first have a basic Facebook account. You know, the page with all of your family and friends from school and work, etc.
Then, when you create a fan page or group, try to use the same images and logo that you have on the homepage of your website. If you use video, create a Youtube channel as well, with the same look as your other online entities. I refer to this as the "Holy Trinity" of internet marketing...
All three backlink to each other in a very organic way, and it helps your Google ranking. Remember, Google owns Youtube, so if you use a video to promote your site; in your video, there should be two calls to action:
a) subscribe to your Youtube channel - and
b) Visit your website.
Once on your website, there should be a link to your Facebook page, And vice-versa. Because some people will land on your Facebook page first. Others will discover your website first, This way, you have all the bases covered.