The Holy Trinity of Internet Marketing
JohnHevans asked recently...
Do you recommend that you create a business fb account?
I wrote: "The short answer is yes"
Here's the long answer:
In order to have a Facebook Business Page (Fan Page) or to start a Facebook Group, you must first have a basic Facebook account. You know, the page with all of your family and friends from school and work, etc.
Then, when you create a fan page or group, try to use the same images and logo that you have on the homepage of your website. If you use video, create a Youtube channel as well, with the same look as your other online entities. I refer to this as the "Holy Trinity" of internet marketing...
Website
Facebook Page
Youtube Channel.
All three backlink to each other in a very organic way, and it helps your Google ranking. Remember, Google owns Youtube, so if you use a video to promote your site; in your video, there should be two calls to action:
a) subscribe to your Youtube channel - and
b) Visit your website.
Once on your website, there should be a link to your Facebook page, And vice-versa. Because some people will land on your Facebook page first. Others will discover your website first, This way, you have all the bases covered.
Recent Comments
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This is a good post should always promote your own site above the other. That's where you truly want them to go. They will end up on your social media sites via your site anyway :)
Exactly. And you can also place promos on your own FB fan page that you can't or wouldn't want to put on your regular page.
I only started my business Facebook a few days ago, I've been putting it off forever. But I finally forced myself to dip my toe in the water
Hello Hal, This is great info. I was trying to figure out how to make the connections between these. Thanks! Chuck
Facebook recently changed their system. If you don't know how to work it, you may as well walk down the street handing your money out to strangers. I don't teach or even profess to know the best Facebook marketing strategies, but having a Facebook business page is still important. I know people who have completely given up on using Facebook for anything. Even wishing their friends and happy birthday.
I have others friends who use their Facebook accounts very successfully and have really come to depend on it. Experiences vary, so I would hesitate to make a blanket statement about Facebook marketing based solely on your own experience.
On what do you base your statement? Sounds like you've had a very negative experience .
Facebook is absolutely useless for marketing of any sort, including FB ads. No one, business page or not, takes any notice of anything you post on there. Complete waste of time.
Thank you for this information! It makes sense to me and will be very helpful. I am not ready for video yet, I still have to purchase a video camera but I will make sure and apply all of this accordingly. Thanks again!
No camera needed. I will elaborate more about effective video in the next few months. I just received permission to create training for WA. I look forward to imparting some of my knowledge to the community.
Thanks for the sharing of your knowledge, I created a facebook fan page before but there is no one there, How to you attract fan to the FB fan page? Maybe I don't have a particular theme because I use that to see how can I do a fan page.
First, try to get some of your friends to "like" the page. Then, you'll want to personally invite people you know to join your page or group.
You should also join related and like-minded groups and little by little, let people in your other groups know about your fan page and ask them to like it if they wouldn't mind. Whatever you do, don't just stick your link on someone else's group without their express permission. However, you can send a PM (private message) to the group administrator and ask if you can invite people to like your site "jut one time". It's human nature to help people out, especially when youo're just starting out. So you may have beginner's luck on your side. Can't hurt to ask.
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I am actually tempted to create a second personal FB account (still with my real name) instead of making a business page on my primary one. And use that for all my active marketing as well as my research (marketing, entrepreneurship, technical etc.).
I can then use this to network with likeminded people (and sharing all my business/technical stuff there - which 90% of my normal friend list will not care about).
This way I have less holds barred in sharing all this stuff on that page that marketers and entrepreneurs will be interested in (and it will give them a reason to link up - because my timeline is relevant for them).
And I might make a business page there as well - for each niche / website that I am promoting. But I can't use that to friend request people. I can't join communities (group pages) with it either. (And it is often in these places that connections are made).