Niches.

blog cover image
10
1.1K followers
Updated

Thinking about niches today, well, the last hour or so to be honest.. And for some reason my mind took me back to like, some time in the early ninety's. I was building an office and a cold room under a guys house. We were late getting the concrete for his cold room, and because it needed a good steel trowled finish to seal it, it was way after dark before we could trowel it off.

In the mean time old mate had gone down and got pizza and beer. And waiting for concrete to dry, we sat around talking, eating pizza, drinking beer and getting to know a little of each others stories.

He was as it turned out, what I would call the original entrepentuer. He had just come from a business trip to New Zealand, with 5,000 plastic beer kegs (they held about 5 or 6ltrs I think), His idea being, to try and introduce some Kiwi Culure to the way Australians go to parties.

The real reason is below.

When he bought the plastic kegs, he was asked if he wanted to bring some plastic horse shoes back here as well ( upsell ) So he bought about five thousand of those.

The trouble with the plastic horse shoes was, they could be used by Australian race horses, but not on race day.

I asked the question how he controlled his risk, buying and selling these things. He said with many things he has them sold before he buys them,

The kegs, he said he had most sold to publicans who had large numbers of Kiwis as patrons. The horse shoes he said were a punt, because he didn't know anything about Australian Horse racing rules.

I'm full of intelligent questions, like, how do you find out where the kiwis hang out? He never gave me an answer.

He told me, he was also involved in direct marketing.and there is a publication available at the library ( I forget if it is government or not), that gives out details of any demographic you want information on.

The number of people with two or more dogs, the number of people who skydive etc.. etc..

I am sure every country would have this information . Whether it is available online or not I am not sure. But I am sure, it would be worth a Google search if you are struggling finding a niche with enough buyers of whatever it is you are trying to sell.

Conversly your niche might be so small that it is not worth promoting.

Michael.

PS I had a small share in a colt at the time. Shortly after finishing this job the colt got tangled up in a barbed wire fence, which led to it becoming a gelding.

Login
Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
icon
One Profit Ready Website
icon
Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training

Recent Comments

7

That's some good information, Michael!

Jeff

Wish I could remember what it was called. lol
Things you think about in quiet moments.
Michael

I completely understand!

Jeff

Great advice thank you for sharing

Your welcome Lisa.
Michael

Thank you for sharing.

I can't remember the name of it but it is used by tele marketers, direct sellers, A sort of bible for import agents and export agents.
Michael.

See more comments

Login
Create Your Free Wealthy Affiliate Account Today!
icon
4-Steps to Success Class
icon
One Profit Ready Website
icon
Market Research & Analysis Tools
icon
Millionaire Mentorship
icon
Core “Business Start Up” Training