Google changes search result display pages

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Google have decided to make some major changes to the way the search result pages are displayed.

The majority of these changes are directly related to how they display Sponsored PPC (Pay Per Click) search results, although organic results will be affected as well..

The first change you may notice if you make a Google search is that there aren't any adverts on the right hand side of the page.In their place Google will either leave a blank space, fill them with specific Business details, or sponsored products from Google themselves

.The changes are good reading for those website owners who target the organic search results, as with less to draw their eyes from the search results, users will not be distracted from the listings..

So what about PPC advertising and those who invest in such advertising, well it isn't all bad news, Google have decided to change where these ads will be displayed.

They are now going to show 3/4 ads at the top of the page and another 3 at the bottom. apparently after testing the new layout they have decided that the adverts will get better recognition in these areas instead of to the right hand side of the page, leaving the user to user to concentrate on the organic search results..

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Recent Comments

4

Thanks for the info. I have been reading about these changes.
Ed

with that change I am sure it will be the big guns with the money to spend on ads who will secure these spots

There's a small chance our effort will be displayed on the top? The marketers with the money to pay for the ads will get the most share?

Thanks for this update, Gordon. Very informative and relevant. Cheers.

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