This is a question that I get asked quite a bit. A lot of people getting started online, even if they aren't directly interested in SEO (Search Engine Optimization) will naturally gravitate toward this question (or one like it) sooner or later.

It's probably no surprise that the best way to research target phrases is with the very tool that you're trying to rank within.

Search engines give you various commands that can help shed light on particular areas of interest.

Commands like "related" sites. That often overlooked powerhouse command is typically useless on new pages, primarily because Google doesn't know what the site is about yet.

But when your site does ultimately get the "related" functionality attached to it, then it means:

1) You are now on your way to becoming an authority in your niche
2) You will get to see what sites the big G thinks your site is like

Point 2 can yield some pretty interesting insights.

Other commands that are useful are the "site", "inurl" and "intitle" commands.

Many (if not most) already know about the "site" command which can give you insight into the pages from your site that exist in the search engines, for an example, go to Google and type: site:myDomain

Hint: You need to type that without any spaces and include the colon. Of course, replace myDomain with your actual domain including your domain suffix (com, net, org, etc...).

Often times the best way to determine how to rank for a lower competition keyword, is to examine higher competition keywords to see what is missing.

If you are interested in more information, a deeper dive is located at: Search Engine Optimization Command Tips, Tricks and Hacks

A lot of people will look up their target keywords and key phrases in a keyword lookup tool, and then maybe do a quick search in Google.

If that's all you are doing and you really want to rank well for a keyword, then you're leaving a lot of insights around site and search facets out of the equation.

I'd urge you to take a little more time, get to know your tools and do a little more due diligence around different site search facets to really hit those keywords you truly care about.

When everything else is the same, these types of considerations can mean the difference between a position 7 ranking, and a position 1 ranking! ;)

Know your tools, you have countless tools at your fingertips that cost nothing.

I hope you found this helpful!

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KiwiGeorge Premium
Thank's for the post, i will park into training as not started on bootcamp yet.
subnetbuzz Premium
Glad you liked it George, there's going to be more where that came from, hopefully you can get a little something out of it.

That information is evergreen for any site you might be promoting.

Over the years some of the functionality has changed, but the commands have stayed pretty much the same.

I just with that anchor: and allinanchor: still worked, but the big G did away with those loooong ago.
AGOgden Premium
Excellent information here...thanks James...
subnetbuzz Premium
You're very welcome Arthur! I hope you found a keeper or two out of it.

Thank you for the compliment
speedking Premium
Hi James, many thanks for sharing. definitely will be doing exactly just that when I get to complete my Bootcamp training.

Take care.

subnetbuzz Premium
It's great info and a lot of fun isn't it?

It took me a little while to warm up to the idea of the sheer amount of writing that it takes, but I'm hooked now!

Thanks Johan, you take care too!

littlemama Premium
Great info here, thanks for sharing. :)
subnetbuzz Premium
Hi Grace! Thank YOU, I'm glad you stopped by!
littlemama Premium
You're so welcome. Have a great weekend!