Hi all, I'm new here and struggling with a balance between being transparent but not necessarily wanting to be the "face" of my brand(s), I'd rather be behind-the-scenes and not use my name and bio even though I know it makes the information presented to a consumer more relatable and trustworthy.

The suggestion was given to have a pen name or a caricature...anyone else here done this or have some suggestions?

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Kyle Premium Plus
By all names use a pen name, but just don't "hide" behind your website.

Your availability and your authenticity that comes through the way you approach your content, is what will lead you establishing trust with your audience and ultimately your brand.
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jghwebbrand Premium
We use a pen name. You can use your pen name but it makes sense to use real facts in your content.
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Jim113 Premium
Thanks! Just knowing there are others doing this helps! Oh and for sure, I'll def use factual content.
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jghwebbrand Premium
Yah! Confirmation goes along ways.
CHeers!
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DianeScorpio Premium
Hi - yes, I have several sites, and a couple of them are under a pen name. Try not to stray too far from the truth with your bio.

You don't have to reveal anything personal, just how your interest in your niche came about, etc.
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Jim113 Premium
Thanks Diane! Good to know it's okay to use multiple names too, but yeah, I'll use factual content for sure!
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Paul1916 Premium
For sure - definitely use a pen name. I have several websites in different niches so I have a different pen name and gravatar for each.

You can use your brand logo as your gravatar image also which works well for me, best of luck - hope that helps
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Jim113 Premium
It does help! Thanks for chiming in, it makes me feel waaay better about this!
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