Giving your readers 'an experience'

Last Update: July 27, 2020

Since the coffee shops reopened after lockdown, a couple of the ones I go to, have been using disposable cups and putting food into carry out dishes.

I absolutely hate this, so i passed a remark to a member of staff in one of them about the environmental impact, to cover the real reason being that I thought it was dreadful customer service. She told me that they had less staff, but they would probably be using proper cups shortly. This did nothing to help how I felt, as I now know that the owner isn't bringing in all his staff, probably in an attempt to increase profits under the guise of Covid 19.

One of the main reasons why the current set up bugs me, is because I don't go there because I am thirsty and dehydrated. As that is highly unlikely to ever be the case in this climate. No, I go to enjoy the sit down, the watching passerby's, the ambiance and enjoy the experience.

With the rise of online shopping and the retraction of the high street, stores are now becoming aware that they are not simply there to sell goods, but that they must offer the customer an experience.

It is therefore no different for us. When we write a blog we must give the reader an experience! We need to suck them in and make them feel enriched from their visit to our site and want to return again.

So when you write your next blog, give your readers an experience they will never forget and that they will be telling everyone they meet about!

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JossLandry Premium
Well said Geoffrey. Extremely well put. Readers need to feel part of the writer's experience. Stories work best, and we can write stories around just about anything. A beginning, a middle, and a super ending🌈
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JeffreyBrown Premium Plus
Great post, with a very nice analogy at the end, Geoffrey!

Jeff
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GeoffreyC1 Premium
Thanks for reading Jeff. Enjoy your day.
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JeannineC Premium
Just as an FYI, there may be many other reasons why the whole staff didn't come back. Many employees found other jobs while their shops were closed. Some still may not be comfortable interacting with the public. The number of staff may be limited based on guidelines of the ratio of staff to size of establishment. Don't be mad or automatically think bad of the owner. Many things may just be out of their hands.
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GeoffreyC1 Premium
Then he shouldn't have opened until he was able to provide the proper service. If you publish a half prepared website can you expect people to read it.
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JeannineC Premium
You're talking apples and oranges here. Physical shop versus virtual. I totally agree with you on virtual. On physical, I'm cutting everyone a little slack these days.
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JeffreyBrown Premium Plus
He's probably trying to stay afloat since he likely has bills or a mortgage to pay whether opened or closed.
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GeoffreyC1 Premium
But at the expense of loosing customers and the government has given him a vat cut of 15% which he hasn't passed on. And this guy has a chain of coffee shops at that!
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JeannineC Premium
Fine, fine. Go somewhere else then.
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GeoffreyC1 Premium
I ho to several different places, so I will play them at their own game till they get sorted
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P34 Premium
Hi Geoffrey, I think you made a great point sometimes people just want to talk about what is going on in the world today.
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GeoffreyC1 Premium
Thanks for the reply
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GarryJam Premium Plus
Great metaphor.

In these days of isolation, it's a very good point you make.

Talk to people give them a diverting experience, get them into a pleasant headspace.
Garry.
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GeoffreyC1 Premium
Thanks for your reply Garry.
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