In Depth Targeting for Pay Per Click PPC Ads
In Depth Targeting for Pay Per Click (PPC) Ads
PPC or pay per click advertising, is an online advertising model in which advertisers can display ads for their goods and services for a cost. People searching online enter relevant queries into google, Bing or any other search engine platform . Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
In order to have a successful Ad placed you need to follow a formula which targets your potential prospect
A. Isolate Male and Female in your ads ( this can also be if appropriate, broken down by age)
1. Make your product /offer congruent to either not to both
B. Don't Target Multiple type prospects, or Internet groups in the same Ad.
1. If you want to focus on swimmers for example don't try to advertise to runners in the same Ad.
C. Isolate your ad platforms, I.E
1. You may want to only Advertise on Mobile devices
2. or maybe just desk tops and tablets.
D. When an Ad has been running for a while, go back in and lower your bid to what your average cost per click might be.
1. If your initial bid is $1.00 and you see that after 24-48 hours the average cost per click is about $.35 cents, lower your bid to say $.50.
Now let's see how this may play out in an actual Ad
My Ad is focused on Supplementing income opportunities for retirement
I further target my Ad towards:
I want to further focus on college educated only
If possible i want to further focus on Financial data showing income range of $35,000 to $55,000
I want to only Advertise this Ad on Mobile devices...
You can create a multitude of criteria based on what you wish to Advertise but these will give you a good grasp of the formula.
The good thing about this is that, you can run multiple ads for very little money say $5-$10 each focusing on a different aspect of your Targeting.
You can run the same Exact Ad and switch to Desktop and tablets only or you can change the Men to Women, etc.. keep testing and editing different aspects of the Ad.
Than once you see which Ad or Ads are performing better, you can double down on that Ad and delete or continue editing the lower performing Ad.