Use brand guidelines
Last Update: Aug 4, 2019
Use brand guidelines
When setting up your website and social media accounts, make sure to use brand guidelines.
Yes, you heard that right : YOUR brand.
Now, what are those guidelines?
Simply put, it comes back to keeping up appearance in a smart and original way.
To do so follow those basic rules:
- Be concistent . In posting, in reacting. Make sure to keep the trotting going at your pace
- Use one brand logo and favicon. If you have several niches. It comes down to one ©.
- Use specific Colors (check yours with brandcolors) . Keep it simple. Do not use more than five colors and make sure to have at least one outstanding color (color-hex) and use it to emphasize your text.
- Use favicons if your logo has texts and find a symbol with the same color patterns. And use them on social media or reduced profiles.
- Format the structure of your content. Use the same pattern when posting. Enhance the unity of your brand
- Be active and engage with your audience. Ask for likes, comments, shares. Likes improve your audience.
- Build up trust. Make sure your website loads fast and is up to date with relevant information and no broken links.
- Seek collaboration with others (without using them for your own interests)
- Set in place a call to action
- Thank your fans
And for those, still struggling with colors two tips for creative designs:
To your success!
Thank you for likes, comments and shares!
Recent Comments
27
Simple but perfect advice. This is so important. I worked in marketing years ago (not digital) and it took years to get a consistent "brand" image for the company that employed me. Once it was done it made such a difference.. Regards mike
Yes, branding is hard
Very hard
And having a great brand
Is a great asset
Takes time to refine
In wordpress, themes can be an ache... boycotting your efforts
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Great advice thanks Fleeky.
Have a great week,
Mickey
Yo as wEll Mickey.
💪