How to create infographics

byFleeky

7.6K followers

Updated 2 years ago

How to create infographics

Let us first define an infographic and look at the benefits of an infographic before making them.

What is an infographic ?

An infographic is a graphic that provides you with visual information.
It is easy to read and tells a story in a few words.
It adds value to your content and is used a lot in marketing strategies today.

What are the benefits of using an infographic?

Just some facts to start with:

90 % of the information transmitted to our brain is visual. We are naturally attracted by images or graphics and they capture our intention almost immediately. Images resonate or do not with your audience. So yes, you need to develop a visual strategy and infographics are part of the picture.
Blogger, publishers and websites using infographics grow their traffic faster by 12%. Wow.
The term infographic is searched over half a million times per month on google. So yes, do not miss that boat.
High quality infographics are likely to be read 30 times more than text

And now the benefits .

Infographics are easy to read. A child understands.
Visuals are processed almost at the speed of light at lesser effort
Infographics have a high grab factor and catch our attention immediately.
They tell their own story without much blabla and are a precious shortcut for those with lesser time.
Infographics are easy to share since they tell their own story and have a high like quotient (3 times more than any other share on social media)
They create awareness with a few words
Easy to brand, they are a way to differentiate your business from others.
They increase SEO since you can include keywords, titles, tags and links...

Knowing all that... yes better use them

How to make infographics

You can design them all by yourself or use free online tools.
The best known is Canva

With Canva's free infographics maker, there's no need to struggle with complicated design software. Simply choose an infographic template, add your information and there you have it: Your own branded custom infographic.
There are many other free online tools focusing just on infographics.
One of them being piktochart

Before starting.
Just make sure not to overload your infographic with information.
Keep the information concise and simple.
Focus on visual keys

Hope this helped some

TO YOUR SUCCESS