Do you need a sales funnel?

Do you need a sales funnel?

Before going on...

Let us first define what a sales funnel is

A sales funnel, aka a purchase funnel, aka a revenue funnel is a visual linear sales process creating customer awareness around a product and inviting the customer to action.

It often looks as follows and comes with bonuses all along the process:

Landing pages with basic offer > a pro upgrade offer > a monthly paid membership > agency rights

A sales funnel is a series of steps leading towards a purchase choice. Ultimately ending with your customer at the top-finish of the sales process. Each step taking your customer a step higher.

Many digital products make use of this marketing strategy to sell up several versions of their products.

What are the pros?

They are many, just focusing on the most important one for now.

When done wisely a sales funnel disclosures all the advantages of a product gradually. Adding all the information needed for the potential buyer.
When the first offer is not convenient, the buyer can explore the next level and eventually quit.

Many offers come with a specific timing, an exclusive offer or discount, extra bonuses and a pay back guarantee. And are often used as pre-sales or launching technique as well.

What are the cons?

It is like a tunnel. You know where it starts, not where it ends... and many feel trapped by the system. Especially when there is no leave option left. Considering it to be pushy, and often shiny.

This being said, do you need a sales funnel?

Many will tell you:

"You need complex sales funnels to become successful online".

“You must build pages to meet customers at every step of their buyer journey.”

"You need to become a master funnelist If you want to earn six or seven figures online".

Well....that's not entirely true

What you need is sales, a healthy cash flow and a reward that covers your costs.

And the unpopular truth is that complex funnels are expensive and time-consuming. So...unless you have a huge supply of time and cash you need a simple, easy one...

What you need is a funnel that’s simple, easy-to-manage, yet profitable!

All you need as a start are 3 pages

1. Lead generation page

Prospects leave their email in return for a lead magnet like a free e-book or membership

2. Thank you page

Where subscribers can download the lead magnet or where you just show appreciation.

3. Sales page

Where you actually promote and sell a product or a service.

In conclusion

Set up this simple funnel, start sending traffic to your list, and make sales accordingly.

Once the cash starts to flow in, you can build more pages and sell more products to your subscribers through the same list.

Yep, it’s that simple.

Hope it helps some.

To your success

Have you ever used sales funnels?

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