Who Are You Writing For?
Are you writing for your guests or yourself?
I know my answer and that is I am writing for my guests or my friends at WA. So I have to write it in such a way that all those reading it can understand it. I hope everyone is writing for their readers and not for themselves.
It is not just the style of writing that has to be attended to, but also the font, font-size, font- weight graphics and use of color. You also need to pay attention to the layout and the amount of white space on your page.
Have you ever come across posts that contain no white space. I know I have, but these I just delete without reading. For me the same goes when everything is in bold or in uppercase.
Perhaps you don't really understand the need for white space, or perhaps it is not a term you have heard of.
If you look at this post you will see it is broken up into paragraphs. The gaps between the paragraphs and sometimes at the end of sentences are called white space.
Certainly as our bodies age and our eyesight is not quite so good we need these breaks in the type to allow us to read it clearly.
I advocate the use of colors, bold and italic text when you want something to stand out but not for the whole of the text. The use of graphics or photos to break up the text is also a good idea. I picture paints a thousand words in many cases.
If you look at this page you will also see the paragraphs are quite short. I personally tend to try to keep my paragraphs to 3 lines, but I will go up to 4 or 5 if the subject matter dictates that.
What ever you do, keep to the subject and keep your readers interested.
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