Different views on Shopping
There is so much written about shopping enough to fill half the oceans of the world for sure. As marketers it is something that could figure in our marketing strategy's there seems to be a real difference in the ways that men and women focus on and figure out their shopping experiences.
As marketers do we understand those subtle differences.
From the male perspective it can be hard to understand how girls like to shop and I guess it is true the other way around. From a girl’s perspective men just don’t get it, closer scrutiny may just present some ideas that may be very helpful and bring new opportunities to reach a larger audience.
A definite work in progress, for all of us may be?
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Well, that quote is perfect! I experience this everytime I go shopping with my wife. Thanks for sharing Alexander. Have a nice weekend
Thanks for sharing Alexander.
Here is something to consider LOL
The woman said, 'Hey, that's not our baby.' The man said, 'Shut up, it's a better pram.'
Thank you for dropping by Rika that is an absolute classic duh I just got it that says so much on many different levels.
thank you for your input much appreciated.
That is such a valid point, Mike, we are all individuals so we all have different preferences, one of the things that really interests me is the transition toward online shopping and how our preferences are changing across the board.
I think that's why online shopping appeals to both men and women. You don't have to have the other person along and you can both shop at your leisure.
I do however think women prefer to shop for clothing and accessories at real stores vs. virtual stores because they get more enjoyment from trying on clothes or shoes and primping in front of the mirror than shopping online affords.
Men just like to hit the "Buy Now" button and get it over with.
Hi, Hal, I would agree 100% we are all moving toward shopping online which is good news for us as marketers, technology is helping the cause as well.
I think if I asked, that this may be the case as far as shopping in a store goes, it is a real difference in our approaches men tend to be there to make a purchase and go.
Some folks are of the opinion that this is down to the ways that we think and process information. Thank you for your input much appreciated.
Hmmm....I can't say I've even considered the different approaches to shopping between the sexes. Interesting...
Hi, Veronica I probably tend to over think it, Stats seem to indicate that women are responsible for 85 % of consumer purchases in the United States and have influence in 95% of all goods and services purchased.
Men tend to be more focused on purchasing a workable product whereas females tend to shop to find that workable solution, their decision is based on a different set of parameters.
As far as content creation goes do we add weight in terms of reaching a certain demographic male/female.
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There is a book on the market the title says Woman are from Venus and men are from Mars. There will always be a difference no matter what you try to figure out. That is why Men say she is my better half. They say the book is an excellent read.
But together there is a balance if you are willing to look for it.
always a better way
only a women opinion
Linda
I hear it is a wonderful publication Linda, well worth the read. There are differences for sure it what makes life so intriguing. From a marketing perspective it provides so many opportunities. Thank you sharing your insights.