Window Shopping: Apply this Concept to Your Website

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The window shopping concept is a great way to bring people in and get them more interested in your products. You can do this on your website by displaying the product and its price, but not allowing visitors to purchase it without first entering their information. This strategy will help you convert more browsers into buyers!

One of the most important factors in a customer's decision to buy is how much time they spend browsing your website. If it takes them too long to filter through your products, they will get bored and leave. This concept applies to window shopping as well - if you're looking for something specific and can't find it within a few minutes, then you'll probably give up on that store and go somewhere else where you know they have what you're looking for.

Window shopping is a concept that has been around for years, but it's still something people do every day. When you take the time to window-shop, you are looking for an item that fits your needs or wants. You don't buy anything just yet though - you're just exploring potential options and seeing what else is out there. Applying this concept to your website can have some great benefits!

You walk into a store and you see that they have a sale going on. The only problem is that you aren't sure if the clothes are good quality or not - so what do you do? You window-shop! That's right, people often just look around the store and browse through all the different products to get an idea of their options before making any purchases. This concept can be applied to your website as well. Here are some tips on how to implement it:

1) Add social proof by displaying testimonials from satisfied customers on your homepage

2) Display reviews from users in product descriptions

3) Create "windows" for online sales during holidays or other special occasions

It is not uncommon for people to window-shop in-store before they buy anything. It is a way of sampling the merchandise and seeing what they like best. This same idea can be applied to your website! The goal with this concept is to get potential customers browsing around on your site, looking at all the different products you offer, which will lead them into making a purchase.

The window shopping concept is a strategy that many retailers used to entice shoppers. The idea is that if you put something in the window display, it will get someone's attention and they'll want to come inside and check it out. This technique can be applied to websites as well, but only if you follow these guidelines:

1) Include images of products - Images have been proven time and time again to increase conversion rates by up to 80%. It's important not just for showing people what the product looks like, but also what size or color they might need.
2) Create a landing page


The window shopping concept is something that many people do in brick-and-mortar stores. They look at items without purchasing them, but they may buy them later on if they happen to go back to the store. The same principle can be applied online with a website. People will come to your site, browse through it for a while, and then leave without buying anything unless you take some steps to change this behavior.

You can apply the window shopping phenomenon from brick and mortar stores onto your website so that visitors have an incentive not only to visit your site but also to purchase items from it!


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Recent Comments

7

Thanks for sharing the window shopping. I confirmed this strategy is working on Google My Business. It attracts visitors to click on my website. I got 32 local sales in the month of September.

Thanks, Stephen, for your feedback, I'm glad that is working for you.

Very astute observation, Eugene!

Jeff

That's a great concept, Eugene - worth trying out! I'm particularly drawn to this idea of capturing customer's details before allowing purchase. That's an excellent way of showing you care about after-sales support.
Thank you :)

Siphen, it's a great concept for people offering several products on their website. You hit it right on by the after sales support. (Great point!)

I love this, excellent information.
Thanks buddy
Stephen

You're welcome Stephen

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