asked in
Search Engine Optimization
Updated

In Google Analytics I have a whole lot of spam affecting my bounce rate. I have established from a list I found that some of it is ghost spam and some is crawler spam. Can some

The key difference is that ghost spam interferes with your GA data but doesn't actually visit your site, whilst crawler spam will behave like a real visitor to your site.

Ghost spam often disappears on its own, so you may think you've stopped it but in reality it just isn't accessing your site anymore.

In the past I have used this filter from Tom which seems to have worked, however I am also looking at the differences and read this by Moz which suggests you need separate approaches for ghost and crawler spam but I haven't needed to add anything yet.

https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Thanks so much for responding. Just reading that second link has given me a much better understanding of how it all works.

Here is a dissertation on filtering and treatment of this type of spam: https://www.ohow.co/ultimate-guide-to-removing-irrelevant-traffic-in-google-analytics/

Thanks. This seems to be very helpful. Quite hard to understand, but I will go through it carefully and I am sure I will manage.

See more comments

What is the difference between ghost spam and crawler spam?

What is the difference between ghost spam and crawler spam?

asked in
Search Engine Optimization
Updated

In Google Analytics I have a whole lot of spam affecting my bounce rate. I have established from a list I found that some of it is ghost spam and some is crawler spam. Can some

The key difference is that ghost spam interferes with your GA data but doesn't actually visit your site, whilst crawler spam will behave like a real visitor to your site.

Ghost spam often disappears on its own, so you may think you've stopped it but in reality it just isn't accessing your site anymore.

In the past I have used this filter from Tom which seems to have worked, however I am also looking at the differences and read this by Moz which suggests you need separate approaches for ghost and crawler spam but I haven't needed to add anything yet.

https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Thanks so much for responding. Just reading that second link has given me a much better understanding of how it all works.

Here is a dissertation on filtering and treatment of this type of spam: https://www.ohow.co/ultimate-guide-to-removing-irrelevant-traffic-in-google-analytics/

Thanks. This seems to be very helpful. Quite hard to understand, but I will go through it carefully and I am sure I will manage.

See more comments

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asked in
Social Engagement & Marketing
Updated

Some people think in-text links work better and others that it is better to use images. Or do you have more sales if you use both? I would like to know what you think works be

It depends on a lot of factors. Best to test to see what gives best results.

I think it's better to use both for maximum conversion.

Yes, I think you're right.

I try to use images and links and include back links to related posts within each of my blogs.

That does seem to be the best approach.

Hi Erica, see this suggestion by Nathaniell, it seems text link:

Thanks, Jovo, appreciate the link.

Best to try both and test the results. Both have advantages. I wonder if it is possible to combine a link with an image?

What do You mean? Linking a picture is easy, text (linked) under a picture is also easy. What are You referring to?

Kay

I haven't linked pictures yet then and so tis s educational to me. so try a test on the response of both linking methods.

Ah, sorry I didn't mean to be mean or rude. You can add links to pictures in Your wordpress editor.

Here I found a good video on Youtube that explains it:
https://youtu.be/ICJ9B88bzYI

Hope that helps!
Kay

So far, I have not experienced one method being better than the other - guess I will just have to test it out - no easy answer.

Saving your response. Thanks

I guess it depends on how well You embed Your in-text links and how Your call-to-action images look like. A nice picture with a cool call-to-action could for sure convert very well. If You have the possibility try both and track Your links to find out what performs best.

Please don't ask me how tracking really works the shortest way possible, because I am just on my way to learn it myself... ;o)

Hope that helps a little.
Kay

Thanks, Kay - what you say makes sense. I suppose the best way to find out is to track your links.

I'm not sure what works best yet as my website is very new, but i have incorporated both, so i'll let you know in time.

Thanks. I suppose incorporating both and then tracking them helps to determine what is more successful.

See more comments

What converts better - an affiliate text link or an image?

What converts better - an affiliate text link or an image?

asked in
Social Engagement & Marketing
Updated

Some people think in-text links work better and others that it is better to use images. Or do you have more sales if you use both? I would like to know what you think works be

It depends on a lot of factors. Best to test to see what gives best results.

I think it's better to use both for maximum conversion.

Yes, I think you're right.

I try to use images and links and include back links to related posts within each of my blogs.

That does seem to be the best approach.

Hi Erica, see this suggestion by Nathaniell, it seems text link:

Thanks, Jovo, appreciate the link.

Best to try both and test the results. Both have advantages. I wonder if it is possible to combine a link with an image?

What do You mean? Linking a picture is easy, text (linked) under a picture is also easy. What are You referring to?

Kay

I haven't linked pictures yet then and so tis s educational to me. so try a test on the response of both linking methods.

Ah, sorry I didn't mean to be mean or rude. You can add links to pictures in Your wordpress editor.

Here I found a good video on Youtube that explains it:
https://youtu.be/ICJ9B88bzYI

Hope that helps!
Kay

So far, I have not experienced one method being better than the other - guess I will just have to test it out - no easy answer.

Saving your response. Thanks

I guess it depends on how well You embed Your in-text links and how Your call-to-action images look like. A nice picture with a cool call-to-action could for sure convert very well. If You have the possibility try both and track Your links to find out what performs best.

Please don't ask me how tracking really works the shortest way possible, because I am just on my way to learn it myself... ;o)

Hope that helps a little.
Kay

Thanks, Kay - what you say makes sense. I suppose the best way to find out is to track your links.

I'm not sure what works best yet as my website is very new, but i have incorporated both, so i'll let you know in time.

Thanks. I suppose incorporating both and then tracking them helps to determine what is more successful.

See more comments

asked in
Search Engine Optimization
Updated

I am battling with many of my posts sitting between 20 and 30 position and have not yet managed to crack a number 1 on Google. Why do other members seem to manage this so easi

Hi Erica, under 50 competing sites is good, but it depends on how strong those competing sites are.

This is a great training by Jay that shows you how to judge the strength of the competing sites. Definitely worth a watch.

Thanks, I will go and check out Jay's training.

sounds a good prospects, Paul Goodwin seems to be great at getting this number 1 spots

Hi Erica; I don't know how I managed it with my site in only 3 weeks from starting with WA, but I did. One thing I DID do was to look at the tags and keywords used by those above me, and if they fit in with what I was posting, I used them as well. At one point, I actually used one person's name as part of a tag. As of this moment, I have been on page 1 on Google, Bing and Yahoo for the past 9 weeks. Like I said, it took experimentation and constant updates of my tags and keywords until I got it right. Even now, I still add the odd word here and there. Hope this helps.

Ian

Thanks for your help Ian.

Np. If we work together in WA, we can monopolize these search engines in all niches and keep page 1 status as a matter of course.

Hi Erica, there are loads of reasons and remember your website will get stronger as you go along so in time your keywords will rank higher. Have you checked out my checklists? All of those checklists help me to rank so much higher!

Thanks Lynne. Yes, I have been through your first two checklists which I found extremely helpful. I will check out the other one. I am slowly getting all those factors in place - a bit slow on the uptake at times!

Not at all, it takes time to implement new skills. It took me ages to get myself together and make my own checklists :)

The last one is really good and useful! Let me know if you have any questions.

Bear in mind the majority of 'Woohoo, I'm on page 1' posts on WA are misleading The authors either are still signed into Google when they search, which pushes their site higher that it would for someone else. Or the keyword is very obscure and has minimal searches. Or they're searching in " " for a pretty obscure keyword.

In real life there are hundreds or thousands of sites in your, or just about any, niche. So getting to page 1 is a significant achievement. Getting to Page 2 or 3 just through writing good content alone is also an achievement. You're doing better than the vast majority of others. And it means that you may well get to page1 in the future.

But for the vast majority of sites, if you want to get there for a search term with a high volume of traffic or buyer intent then you need to also think about getting other sites to link to you. Backlinks are one of the key factors to getting a site onto page 1.

Thanks for your reply - it makes a whole lot of sense to me and confirms what I was thinking. So, I will remain hopeful that I will get there eventually. Interesting to know that backlinks are one of the key factors and that explains a lot to me. I realize that I have very few backlinks and that I need to work on this.

A couple of days ago Google finally admitted what the three key factors in ranking are : http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882

Surprised no one has posted about it.

Just went and read it - very interesting!

Use long-tail key words for some of your posts and pages. These are keywords that have relatively low supply. They make it easier to attain high rankings because there is not much available for them yet on the web.

Well I use singles keyword at the front and the last 12 posts are all number one page one may be just have a look at my last few blogs

I will go and have a look at your blogs Paul.

Great

I am also struggling but i get slow progress when i started to interlining pages. Try to identify pages those have high authority and than interlink to pages that are on second page of Google.

This may also work sometime. But if you do it regularly then results will likely to come, though it is slow.

Thanks - I do regular internal linking so hopefully the results will start to come.

Hi Erica

You may check Bill Training, it may help you to finalize your work, Difference is in the details soemtimes. Best Regards, Jeff

Thanks Jeff, I have just been to read this training and it is helpful.

I dont think other members get there easily to be honest... it takes time...

I also have a lot of pages ranked on the 2nd and third pages... but I think until your site has authority it is a little bit of a struggle and a lot of patience.

How old is your site?

Chris

Hi Chris, my site is already six months old, so I think I should have made better progress by now. Perhaps it's because it is more of a lifestyle blog than a niche site, so too wide.

See more comments

How hard is it to get a page 1 position on google?

How hard is it to get a page 1 position on google?

asked in
Search Engine Optimization
Updated

I am battling with many of my posts sitting between 20 and 30 position and have not yet managed to crack a number 1 on Google. Why do other members seem to manage this so easi

Hi Erica, under 50 competing sites is good, but it depends on how strong those competing sites are.

This is a great training by Jay that shows you how to judge the strength of the competing sites. Definitely worth a watch.

Thanks, I will go and check out Jay's training.

sounds a good prospects, Paul Goodwin seems to be great at getting this number 1 spots

Hi Erica; I don't know how I managed it with my site in only 3 weeks from starting with WA, but I did. One thing I DID do was to look at the tags and keywords used by those above me, and if they fit in with what I was posting, I used them as well. At one point, I actually used one person's name as part of a tag. As of this moment, I have been on page 1 on Google, Bing and Yahoo for the past 9 weeks. Like I said, it took experimentation and constant updates of my tags and keywords until I got it right. Even now, I still add the odd word here and there. Hope this helps.

Ian

Thanks for your help Ian.

Np. If we work together in WA, we can monopolize these search engines in all niches and keep page 1 status as a matter of course.

Hi Erica, there are loads of reasons and remember your website will get stronger as you go along so in time your keywords will rank higher. Have you checked out my checklists? All of those checklists help me to rank so much higher!

Thanks Lynne. Yes, I have been through your first two checklists which I found extremely helpful. I will check out the other one. I am slowly getting all those factors in place - a bit slow on the uptake at times!

Not at all, it takes time to implement new skills. It took me ages to get myself together and make my own checklists :)

The last one is really good and useful! Let me know if you have any questions.

Bear in mind the majority of 'Woohoo, I'm on page 1' posts on WA are misleading The authors either are still signed into Google when they search, which pushes their site higher that it would for someone else. Or the keyword is very obscure and has minimal searches. Or they're searching in " " for a pretty obscure keyword.

In real life there are hundreds or thousands of sites in your, or just about any, niche. So getting to page 1 is a significant achievement. Getting to Page 2 or 3 just through writing good content alone is also an achievement. You're doing better than the vast majority of others. And it means that you may well get to page1 in the future.

But for the vast majority of sites, if you want to get there for a search term with a high volume of traffic or buyer intent then you need to also think about getting other sites to link to you. Backlinks are one of the key factors to getting a site onto page 1.

Thanks for your reply - it makes a whole lot of sense to me and confirms what I was thinking. So, I will remain hopeful that I will get there eventually. Interesting to know that backlinks are one of the key factors and that explains a lot to me. I realize that I have very few backlinks and that I need to work on this.

A couple of days ago Google finally admitted what the three key factors in ranking are : http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882

Surprised no one has posted about it.

Just went and read it - very interesting!

Use long-tail key words for some of your posts and pages. These are keywords that have relatively low supply. They make it easier to attain high rankings because there is not much available for them yet on the web.

Well I use singles keyword at the front and the last 12 posts are all number one page one may be just have a look at my last few blogs

I will go and have a look at your blogs Paul.

Great

I am also struggling but i get slow progress when i started to interlining pages. Try to identify pages those have high authority and than interlink to pages that are on second page of Google.

This may also work sometime. But if you do it regularly then results will likely to come, though it is slow.

Thanks - I do regular internal linking so hopefully the results will start to come.

Hi Erica

You may check Bill Training, it may help you to finalize your work, Difference is in the details soemtimes. Best Regards, Jeff

Thanks Jeff, I have just been to read this training and it is helpful.

I dont think other members get there easily to be honest... it takes time...

I also have a lot of pages ranked on the 2nd and third pages... but I think until your site has authority it is a little bit of a struggle and a lot of patience.

How old is your site?

Chris

Hi Chris, my site is already six months old, so I think I should have made better progress by now. Perhaps it's because it is more of a lifestyle blog than a niche site, so too wide.

See more comments

asked in
Everything Wordpress
Updated

I would love to install SumoMe but it is untested with my WordPress theme. I have Shareaholic installed currently but I believe it makes your site much slower.

Good question!

I would say test SumoMe on a test site and as far as Shareaholic goes it does slow your site down that is why I deleted it all the best Max

Thanks Max. I do want to delete Shareaholic and I am looking for a good alternative.

We get 25 free websites on SiteRubix, so you can dedicate a couple (or more) sites to testing things out - themes, plugins, whatever.

Good advice, thanks.

create yourself a test site with siterubix and test it out to see if there are no problems, I have to say I am using sumome and watched a webinar last night it is a good plugin and can help reduce the number of other plugins you may have

Thanks for your input. Good to know that it can help reduce the number of other plugins.

I often smile when I see this asked because the site Kyle recommends for social media comes up as not compatible and untested with WP. I think you can try but back up your entire system first just in case and then you can reload if needed. I've found if they don't work I can just delete them without any damage.

I will definitely back up if I decide to try it on my site. Thanks for your input.

Often times the ones that are untested with your website just means the developers haven't updated it to the newest website version. There are quite a few plugins and themes that developers abandoned. Keep in mind, just because a plugin is compatible with your version of website, doesn't mean it's going to work right. That's not to say I'm encouraging you to use an outdated or untested plugin. Just making you aware.

As for me, I tend to avoid untested plugins unless I've used the plugin before and really like it. I'm willing to take the risk that it might not work properly. For an unknown plugin, I typically bypass.

Thanks so much for your input!

I'd create a dummy site with Siterubix to test it first. :) Sumome is very good and a preferred free option for many but it can consume your site if you're not careful and yes it does slow down your site, not by much but you can tell it's installed.

If it's in your budget use Thrive Leads and Thrive Content Builder, they are awesome :)

Thanks for the suggestions. I will go and check them out and see how much they cost!

Thank you Loes. I have just gone and read your tutorial. It makes so much sense to test it first with a dummy site.

See more comments

Install a plugin untested with your wordpress theme?

Install a plugin untested with your wordpress theme?

asked in
Everything Wordpress
Updated

I would love to install SumoMe but it is untested with my WordPress theme. I have Shareaholic installed currently but I believe it makes your site much slower.

Good question!

I would say test SumoMe on a test site and as far as Shareaholic goes it does slow your site down that is why I deleted it all the best Max

Thanks Max. I do want to delete Shareaholic and I am looking for a good alternative.

We get 25 free websites on SiteRubix, so you can dedicate a couple (or more) sites to testing things out - themes, plugins, whatever.

Good advice, thanks.

create yourself a test site with siterubix and test it out to see if there are no problems, I have to say I am using sumome and watched a webinar last night it is a good plugin and can help reduce the number of other plugins you may have

Thanks for your input. Good to know that it can help reduce the number of other plugins.

I often smile when I see this asked because the site Kyle recommends for social media comes up as not compatible and untested with WP. I think you can try but back up your entire system first just in case and then you can reload if needed. I've found if they don't work I can just delete them without any damage.

I will definitely back up if I decide to try it on my site. Thanks for your input.

Often times the ones that are untested with your website just means the developers haven't updated it to the newest website version. There are quite a few plugins and themes that developers abandoned. Keep in mind, just because a plugin is compatible with your version of website, doesn't mean it's going to work right. That's not to say I'm encouraging you to use an outdated or untested plugin. Just making you aware.

As for me, I tend to avoid untested plugins unless I've used the plugin before and really like it. I'm willing to take the risk that it might not work properly. For an unknown plugin, I typically bypass.

Thanks so much for your input!

I'd create a dummy site with Siterubix to test it first. :) Sumome is very good and a preferred free option for many but it can consume your site if you're not careful and yes it does slow down your site, not by much but you can tell it's installed.

If it's in your budget use Thrive Leads and Thrive Content Builder, they are awesome :)

Thanks for the suggestions. I will go and check them out and see how much they cost!

Thank you Loes. I have just gone and read your tutorial. It makes so much sense to test it first with a dummy site.

See more comments

asked in
Authoring & Writing Content
Updated

The reason I am asking this question is because I was under the impression that an optimum post length was approximately 500 words. I know that quality is more important than q

I think it depends upon what you are trying to say. The training suggests never less than 300 words.

I also think it depends very much on what you are writing but I think we definitely need to write way more than 300 words.

Indeed, 300 words is the bare minimum from what I have absorbed here.

Actually someone just wrote that an ideal length was a bit over 2000. He was quoting an "internet expert." The concensus is over 1500 for sure.

I feel a bit intimidated by the over 2000 word length Dick. Perhaps I will build up to that at some point but I am usually at about 1000 words for now.

Hi Erica,
Don't feel intimated about any thing. Just work at a pace that works for you. Baby steps, then big baby steps. Before long,T-Rex steps and you will be eating this stuff alive. Look how much you've learned already....Dick

I tried to keep between 500-800 as a lot of people don't have long attention span, like me!

Not forgetting that we are all bloggers here at WA so 1k to 2k+ is not a big deal. I don't believe we are the average reader though, nor do we have the average education.

Cheers!

Thanks for your input Gerald. Yes, many people do not have a long attention span and I think if content is really long it has to be excellent to keep their interest.

There are many opinions but there are also statistical data. There exist optimal length, but again this is statistics so you can do well with both short and long articles. Have a look into this text:

Thank you. I had not seen that tutorial yet so will go and read it.

This is my text, so if you need help let me know.

Hi Erica thank you for asking the question. The amount of words in a post seems to be an abstract metric. Google seems to like posts within the 1000 to 1500 range, but then google is in the process of introducing artifical intelligence to rank posts. It endeavours to follow human thought processes. The punters are moving to engage via smart phones, we have on average 1 0 seconds to make contact with viewers, which then may lead to further engagement. Perhaps varying the lenght of and the variety of the content may lead to better engagement. Problem solved, just coming from a different perspective

Isn't it amazing that Google is starting to rank posts by using AI! I agree that there appears to be room for varied lengths and variety as long as content is first class. Thanks Alexander.

I'm using Yoast SEO to help me create search engine optimized articles.

The minimum length of an article is 300 words. Readers often tend to lose interest at about 600 words.

Often I will divide a long article into 2 pages with a "read more" link at the bottom of the first page.

I will often create 1000+ words in an article. I'm a writer and words just tend to flow.

I'm careful to make my article compelling so the reader wants to learn more by scrolling down the page.

My paragraphs are not a typical paragraph. My paragraphs are normally no more than 2 or 3 sentences.

My page content is divided into sections of about 6 or 7 paragraphs. The goal is to present a long article in a way so it doesn't look like a long article.

This message is about the limit of one of my sections in an article.

I forgot to mention that I have had many of my pages ranked in the top 5 on Google with only 150 words for my keyword. Go figure.

Hope that helps.

I like your tips on how to make longer posts easy to read. No point in having long content if readers lose interest after the first few paragraphs!

The short answer to that question is - it depends! The search engine algorithms have changed a lot over the last few years and Google has focused on trying to determine which sites are more authoritative and should rank higher.

One of the ways to achieve this is through showing that your article matches the needs of the searcher, the longer the post the greater the chance of being able to use multiple keywords or variations of a term and convince Google you are the post for the job.

However other searchers just want a short answer to a question and if your post is that specific it will still rank highly.

Other factors that determine authority are the number of posts indexed by the search engine, many newer sites opt to produce more shorter posts to build up numbers as another way to gain authority.

Ideally post lengths should vary between specific shorter articles (400-800 words), longer informative pieces (800-2000 words) or more research based and detailed articles (2000 words plus).

There is debate on this topic, no-one has the definitive answer but if you want some more facts and figures I have an article on this on my own site.

http://howtowriteandgetpaid.com/writing-blog-posts-the-long-and-short-of-it

Hope that helps a bit, Marie

Thanks for your detailed answer Marie - makes sense. I am going to read your post right now!

This is something that has no answer because so many different views - then best thing is to write and feel what you write as the content quality is the most important and remember you can always go back a week later and add a bit more to it as Google crawls all the time / when U started my first few were only like Two hundred words but it got me moving into googled eyes / I have done one post of 2209 words but my average is between 1000 and 1500 as that seems to be good / last night I did a post using everything toast told me used the title tool and keyword tool and it was 785 words so will see tomorrow how it did -
Go with how you feel and as long as content is going twice s week it is enough / ok

Thanks for your input Paul. It is a good tip to go back and tweak or add content to posts later.

It's a good question, and one I'm wondering about myself. My posts are within the Yoast green light range, but definitely not 1000-1500 words. How big is this?

I am sure we will both get some good answers from others here. It seems that there is room for shorter posts but that more informative, research based ones should be much longer.

I think the more words the better chance of ranking higher. It will also depend on keywords you are using in the post.

Hi Andrea,
It does seem as though posts are ranked higher if they are longer but like you say, it depends on the keywords.

See more comments

What is the optimum length for a post?

What is the optimum length for a post?

asked in
Authoring & Writing Content
Updated

The reason I am asking this question is because I was under the impression that an optimum post length was approximately 500 words. I know that quality is more important than q

I think it depends upon what you are trying to say. The training suggests never less than 300 words.

I also think it depends very much on what you are writing but I think we definitely need to write way more than 300 words.

Indeed, 300 words is the bare minimum from what I have absorbed here.

Actually someone just wrote that an ideal length was a bit over 2000. He was quoting an "internet expert." The concensus is over 1500 for sure.

I feel a bit intimidated by the over 2000 word length Dick. Perhaps I will build up to that at some point but I am usually at about 1000 words for now.

Hi Erica,
Don't feel intimated about any thing. Just work at a pace that works for you. Baby steps, then big baby steps. Before long,T-Rex steps and you will be eating this stuff alive. Look how much you've learned already....Dick

I tried to keep between 500-800 as a lot of people don't have long attention span, like me!

Not forgetting that we are all bloggers here at WA so 1k to 2k+ is not a big deal. I don't believe we are the average reader though, nor do we have the average education.

Cheers!

Thanks for your input Gerald. Yes, many people do not have a long attention span and I think if content is really long it has to be excellent to keep their interest.

There are many opinions but there are also statistical data. There exist optimal length, but again this is statistics so you can do well with both short and long articles. Have a look into this text:

Thank you. I had not seen that tutorial yet so will go and read it.

This is my text, so if you need help let me know.

Hi Erica thank you for asking the question. The amount of words in a post seems to be an abstract metric. Google seems to like posts within the 1000 to 1500 range, but then google is in the process of introducing artifical intelligence to rank posts. It endeavours to follow human thought processes. The punters are moving to engage via smart phones, we have on average 1 0 seconds to make contact with viewers, which then may lead to further engagement. Perhaps varying the lenght of and the variety of the content may lead to better engagement. Problem solved, just coming from a different perspective

Isn't it amazing that Google is starting to rank posts by using AI! I agree that there appears to be room for varied lengths and variety as long as content is first class. Thanks Alexander.

I'm using Yoast SEO to help me create search engine optimized articles.

The minimum length of an article is 300 words. Readers often tend to lose interest at about 600 words.

Often I will divide a long article into 2 pages with a "read more" link at the bottom of the first page.

I will often create 1000+ words in an article. I'm a writer and words just tend to flow.

I'm careful to make my article compelling so the reader wants to learn more by scrolling down the page.

My paragraphs are not a typical paragraph. My paragraphs are normally no more than 2 or 3 sentences.

My page content is divided into sections of about 6 or 7 paragraphs. The goal is to present a long article in a way so it doesn't look like a long article.

This message is about the limit of one of my sections in an article.

I forgot to mention that I have had many of my pages ranked in the top 5 on Google with only 150 words for my keyword. Go figure.

Hope that helps.

I like your tips on how to make longer posts easy to read. No point in having long content if readers lose interest after the first few paragraphs!

The short answer to that question is - it depends! The search engine algorithms have changed a lot over the last few years and Google has focused on trying to determine which sites are more authoritative and should rank higher.

One of the ways to achieve this is through showing that your article matches the needs of the searcher, the longer the post the greater the chance of being able to use multiple keywords or variations of a term and convince Google you are the post for the job.

However other searchers just want a short answer to a question and if your post is that specific it will still rank highly.

Other factors that determine authority are the number of posts indexed by the search engine, many newer sites opt to produce more shorter posts to build up numbers as another way to gain authority.

Ideally post lengths should vary between specific shorter articles (400-800 words), longer informative pieces (800-2000 words) or more research based and detailed articles (2000 words plus).

There is debate on this topic, no-one has the definitive answer but if you want some more facts and figures I have an article on this on my own site.

http://howtowriteandgetpaid.com/writing-blog-posts-the-long-and-short-of-it

Hope that helps a bit, Marie

Thanks for your detailed answer Marie - makes sense. I am going to read your post right now!

This is something that has no answer because so many different views - then best thing is to write and feel what you write as the content quality is the most important and remember you can always go back a week later and add a bit more to it as Google crawls all the time / when U started my first few were only like Two hundred words but it got me moving into googled eyes / I have done one post of 2209 words but my average is between 1000 and 1500 as that seems to be good / last night I did a post using everything toast told me used the title tool and keyword tool and it was 785 words so will see tomorrow how it did -
Go with how you feel and as long as content is going twice s week it is enough / ok

Thanks for your input Paul. It is a good tip to go back and tweak or add content to posts later.

It's a good question, and one I'm wondering about myself. My posts are within the Yoast green light range, but definitely not 1000-1500 words. How big is this?

I am sure we will both get some good answers from others here. It seems that there is room for shorter posts but that more informative, research based ones should be much longer.

I think the more words the better chance of ranking higher. It will also depend on keywords you are using in the post.

Hi Andrea,
It does seem as though posts are ranked higher if they are longer but like you say, it depends on the keywords.

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