Showing Face

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In order to ensure trust with the people that read your blog and product reviews it's important to let them know that there is a real person behind the scenes providing them the information they are seeking.

One of the best ways you can do this is make sure there is a picture of you on your website. The about me page can be used for the trust aspect of your business. In the about me page you want to have at least one picture of yourself at the beginning. You will also want to explain a little about yourself.

  • Your lifestyle static like married/kids etc.
  • Your hobbies and interests
  • The purpose behind your business

People like to hear these things because it provides a trust factor for them. The more they feel they know about you the more they will trust you and feel that they really know you. Once they have that feeling and have seen your face a few times they are more likely to trust what you say and then they feel comfortable enough to purchase the products and services that you offer.

Everyone is that way. Always put yourself in your audiences shoes when you are writing anything. There is another person on the other side of your articles and keeping that in mind will help you not only write better for your audience it will help give them that trust factor so that they want to purchase from you.

Conveying The Trust Factor


Here's what you should do on your website to convey the Trust Factor:

  • Have an About Me Page
  • Include at least one Picture of you in your about me page. Preferably at the beginning and you can also add another one of you doing something like your hobbies further down the page.
  • Include a Picture of you on your homepage and a little caption of who you are and what is the purpose of your business/website. Putting a Hero Header on your homepage is what a lot of people are doing right now. The Hero header is a big picture of yourself on your homepage with some text.
  • Put yourself in your audiences shoes when writing your content
  • Know that there is a living breathing human being on the other side of your articles

Other than that just keep it real! The more your audience see you, the more they feel that they can trust you and buy from you.

What are some techniques that you do with your website that help you show face to your audience?

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Recent Comments

15

Great tips, I'm off to include a picture of myself now. Thanks Much!

Very good point, thank you Cory.

Good information Cory.

Derek

Thank you for this post.

It is important that people get to know the promoter of what they want to buy. The connection helps a repeat patronage.

I wish you success.

Segun

Thanks

Thanks Encourager great post.

Absolutely! Thank you for sharing!

Hi, Cory.
I use the techniques that you have outlined.
Thank you for sharing.

Paul.

Really good point. Thank you.

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