10 Common Website Homepage Mistakes To Avoid
The homepage serves as the first impression of users' experience.
Enhancing users experience is vital to success in generating leads and sales.
Here are some of the common website homepage mistakes to avoid
- Unclear information on the homepage - Let people know who you are and what you do.
- No logos or name of the company - ensure you have your company’s name and logo in your top navigation.
- Non-Mobile friendly site - details from Statista Research Department show that the number of mobile internet users in 2020 was 4.28 billion. In addition, recent studies indicate that about 52% of internet traffic comes from mobile devices.
Check your website’s mobile visibility on Google console.
Locate mobile usability on the left side, check for any issue and fix it.
4. Slow page load speed - users are eager to zoom in and out quickly; they might leave if it takes so long for your site to load. Again, you can use a variety of plugins and image optimization tools to improve your website speed.
5. Too many call to action can impact users experience of the site
6. No Information in the footer - add some critical links in the footer like privacy policy, copyright, contact, social icons, navigation to primary pages. Add the ones suitable for your needs,
7. Unreadable font size - the recommended size is at least 18px
8. Improper placement of social icons - can distract your users from the main action you want from them. It’s better to place your social icons in the footer.
9. Using “I and myself”, neglecting the word “you” - the most influential power word is you as it shows compassion and empathy. Use more of “you and your”, show your audience you care about helping them solve their problems.
10. Poor quality images - use images of good quality. It helps your readers understand your content better.
There you have it, 10 common website mistakes to avoid.
Do you have any to add to the list?
To your success
Muslimah
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Thank you for sharing your article. I might also add having broken links - especially broken links to what the website is an affiliate for!
It is hard to believe, but I have given comments on sites at WA where the major link to the affiliate product yielded a 404 (page not found). That will certainly lose your visitor in a heartbeat!
Dave.
Yes, it's vital to fix the broken links. Thanks for the support.