It's Easier to Keep Up Than Catch Up!

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Last weekend my family and I decided to visit our friends (and congregation) who happen to live in a island.

It is winter so it was a beautiful journey:

The scenery seen from the top of the ferry was extraordinary:

The problem here was this, though:

While we are away, what about our house?

We heat our home with firewood. Therefore, we use wood burning fireplaces to keep us warm on long winters.

We have to heat up our home every single day.

This time though, we left for 2 nights. We calculated that our precious home can handle this one single day without heating.

When we returned in Sunday night we discovered that we were in trouble. The house was cold like an old abandoned castle in a winter storm (we live in a 100 year old house with almost 30 inches wide stone walls).

Let me tell you - It just did not want to get warm again. It took us so much more time and energy (=firewood) to get it back into normal condition than if we had kept it warm over weekend.

The Bottom Line

I have seen the same tendency with organic and social media traffic. For different reasons I have had periods where for couple of months I have not been able to put any content to my site.

At first, the traffic still kept coming by inertia. After a while, though, it starts to drop and when I finally start building it up again...

Hey! It's hard!

It's like a engine that don't want to start in the cold.

Therefore, remember this: It is (almost always) so much easier to keep up than catch up!

What About You?

What do you think? Do you agree with me?

Let me know by dropping a comment into the comment section below


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Recent Comments

3

Love the pics!!!!

As I am living the same way in the country I understand the problem and can relate and agree 100% you have to keep the momentum going as it is very hard to get it going again !!

Thank you Paul.

As the much loved/hated Donald Trump has said: "When you have the momentum going, play the momentum.”

That's how things in life are, right? If something is already moving, it wants to keep moving. If something is standing still, it wants to keep standing still.

Yes and we have the power to make it move!!!

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